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Heritage department retailer Fenwick activates all senses to bring modern energy to its stores

BOOKMARK ARTICLE
British department store Fenwick partnered with At Large and Bompas & Parr to devise a company-wide pop-up activating a campaign focused on finding one’s individual taste. - Alice Schillaci
Large cubicles decked completely in neon green, the ‘Departments of Taste’ stand as imaginary secret laboratories in which immersive ‘taste tours’ take place. - Alice Schillaci
Visitors enter into a space enrobed in crystalline green light, with reflective materials amplifying the visual impact. - Alice Schillaci

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Location
Client
Campaign Concept
Producer
David Gilbey
Art Director
Jess Nesbeth
Production Manager
Charlotte Wenman

British department store Fenwick partnered with At Large and Bompas & Parr to devise a company-wide pop-up activating a campaign focused on finding one’s individual taste.

Key features

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