The creepiest character in the Midsommar movie? It’s the spatial design
Here at the Frame office, we’ve randomly decided that the cutoff date to openly discuss Midsommar spoilers is August 12 — the moment in which summer left Amsterdam and the rain, grey skies and jumper weather returned in full forc
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Interview
How to remove fragrance from its commercial context, using smell as a creative material instead
Openings: Considered viewing for the discerning eye
How Korean cultural heritage finds its place in French fashion at an immersive Dior exhibition
Openings: See the latest from Supreme, Dior and more
Insights from MDW by Liganova: ‘design is not just about aesthetics, but also the culture it reflects’
Michael Anastassiades for Flos: on allowing the user to participate creatively in your design
How live music is becoming a platform for climate activism
Bjarke Ingels on Milan Design Week: ‘It’s an opportunity to exchange ideas and compare notes’
How Glossier used a product launch to make perfume discovery experiential
