Sourfresh lab updates and iterates on the concise black and white design of the brand and the visual tone of comic elements, invading the two-dimensional space into the three-dimensional space, marking the 3.0 era of "TAI ER Chinese Sauerkraut Fish".

The explosion scene of Sauerkraut experimental altar attracts the sight and attention of passers-by and brings up consumers' desire for exploration.

TOMSHI & ASSOCIATES is good at using spatial narrative techniques to guide consumers into the exclusive laboratory of delicious food, receiving the sourfresh energy and delicious factors continuously produced by the sauerkraut beast, and gradually sending them to the center of energy evolution, and then flowing to every corner of the laboratory......

Through smooth spatial narration and coherent interactive experience device, diners are guided to interact with the story scenes and jointly complete the narrative of space stories. The immersive and scene-oriented dining experience becomes the content material of consumers' spontaneous online communication and completes the virtuous cycle of consumption, content and communication.

After the COVID-19 era, we pay more attention to the emotional value of groups, attract consumers in a more interesting and effective way, and provide a stronger sense of participation and memory points.