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Popmart Global Flagship Store

X+Living

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Store Facade - SFAP
Second floor retail area - SFAP
First floor retail area - SFAP
Store Facade - SFAP

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.78
6.00
7.58
4.71
6.27
Laura Guido-Clark
Laura Guido-Clark Founder at Love Good Color
Great attention to detail and invit...
8.12
8.53
8.15
6.29
7.77
Nataša Stanaćev
Nataša Stanaćev Founding Partner at Stanaćev Granados
A truly calming and inviting atmosp...
8
8.5
8.5
7
8
Matthew Senkowycz
Matthew Senkowycz Cofounder at Loom Atelier
Fun programme to put an architectur...
8
8
8
5
7.25
Maria Felicitas Navia
Maria Felicitas Navia Founder at OHIO Estudio
Great choice of galvanized metal an...
7.08
7.95
7.17
6
7.05
Hui Xie
Hui Xie Design Director at ACE Design
8
8.8
7.5
8.5
8.2
Matyas Simonyi
Matyas Simonyi Creative Director at Tom Postma Design
7.44
6.19
6.61
6.19
6.61
Shaikha Al-Sulaiti
Shaikha Al-Sulaiti Founder at Shaikha Al Sulaiti
7.5
7.8
8
8
7.83
Xinglin Lee
Xinglin Lee Founder and Creative Director at c.dd
The design is coordinated internall...
8
8.5
8
7.6
8.03
Amalia Ramírez
Amalia Ramírez Founder and Design Director at ar_ea
6
7
6
5
6
Lyanne Oosterhof
Lyanne Oosterhof Senior Interior Architect at Mecanoo
Very nice space, transformed from v...
6
8
7
6
6.75
Simon Hamilton
Simon Hamilton Founder at Simon Hamilton Creative
6.43
7.59
5.81
6.28
6.53
Angela Lindahl
Angela Lindahl Cofounder at Yatofo Creatives
6.77
8.03
6.77
6.65
7.06
Alda Ly
Alda Ly Founder and Principal at ALA Studio
Consistent design details and caref...
8
8.5
8.5
7.5
8.13
Roman Vrtiška
Roman Vrtiška Cofounder at Vrtiška & Žák
8
7.5
6
6
6.88
Shuhei Aoyama
Shuhei Aoyama Founder and Director at B.L.U.E. Architecture Studio
It is creating a warm and culturall...
7.5
8.4
7.8
7.5
7.8
Designer
Client
Beijing Pop Mart Culture and Creative
Floor area
600 ㎡
Completion
2022
Social Media
Instagram
Lighting

POPMART, as a leading pop culture company is committed to inject new creative driver into pop toys industry. The designer deconstructed the brand's culture and products and incorporated the latest new elements of the digital media to create a brand flagship store full of futuristic and technological sense. Located at the busiest crossroad in the heart of Shanghai, The designer took advantage of the opportunity for display and created a giant storefront of four floors high. Brand logo and product elements are exacted to design a simple yet impactful decorative façade, which radiates the brand's unique identity to the whole block. The futuristic façade is like a boundary between two different time and space, magnifies the difference between the two worlds and strengthen the sense of fantasy of pop culture to meet the needs of brand culture communication. 

Color and planet are used as design inspirations for the downstairs and upper space, creating a contrasting and complementary effect. Stepping into the retail area, the space is suffused with colors, which dissolve at the end of the line of sight. The designer used colors to promote individuality, strengthen the pop toy products with distinctive attitudes and echo the brand tone of advocating youthfulness. Colored acrylic which are used as display cabinets and special-shaped display racks are custom designed to achieve a glass-like texture, showing the brand's sense of fashion and breaking the limited field of view between display partitions. 

On the second floor, a secret mechanical planet appears. The futuristic technological mechanical rods, developing as in the ecological arrangement like plant growing, deepening the dramatic tension of the spatial narrative. The space construction is built up with sophisticated techniques. Components in varies sizes are tightly assembled together under precise calculations. The space is scattered with large metal spheres embedded with electronic screens, presenting product promotions and act as control heart of this mechanical star, directing the conveyor belt on the ceiling to deliver products in an orderly manner. The designer places arched metal displays in the space, spreading to the ceiling in rows to create a sense of order, while the arc-shaped shelves on the floor link customers' paths of exploration. In order to achieve the exquisite details of complex components, part of the structure is made using 3D printing technology. 

The designer’s strict control of the texture and refinement of the components, overcomes the challenge in the assembly of 3D printing components with other materials and equipment such as wood, LED screen and acrylic, turning the POPMART planet from imagination to reality. The integration of cutting-edge technology alludes to the concept of the new world, and the bold and innovative use of the design field also coincides with the brand's ambition to open up a new world of pop toys and entertainment for young generations.