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Pavilion Nicolas Ruinart

Curiosity

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The Pavilion Nicolas Ruinart, located on the historic site of the Maison Ruinart in Reims. It embodies the house’s delicate balance between heritage and innovation. - KRISTEN PELOU
Upon entry, guests are enveloped in Ruinart distinctive aesthetic - essential yet luminous and emotional. The soaring, airy white stems frame an elegant perspective of the historic building, drawing the eye to its timeless architecture. - RAUL CABRERA
The visitors are guided in the space through a forest of stems that rise from the floor and become evanescent magically disappearing rising towards the ceiling. - CHLOE LE RESTE
The Pavilion Nicolas Ruinart, located on the historic site of the Maison Ruinart in Reims. It embodies the house’s delicate balance between heritage and innovation. - KRISTEN PELOU

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.63
7.00
6.88
6.50
6.75
Christopher Lye
Christopher Lye Principal at Woods Bagot
6
6.5
6
5
5.88
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
The design creates a welcoming atmo...
5
5.97
5.59
4.24
5.2
Tessa Mansfield
Tessa Mansfield Chief Creative Officer at Stylus
6
4.5
5
4
4.88
Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
4.5
5
5
4
4.63
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
4.5
5
5.5
5
5
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
6
7
6
5
6
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
5
5
5
4
4.75
David Wei
David Wei Cofounder and Design Director at Hatch Architects
5.49
4.63
5.49
5.59
5.3
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
6
6.42
6
5
5.86
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
5
5
5
4
4.75
Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
5.97
5
5.74
3.78
5.12
Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
5
5
5
5
5
Leilei Wu
Leilei Wu Partner at F.O.G. Architecture
Intriguing material palette and exq...
6
7
7
5
6.25
Designer
Client
Ruinart
Floor area
754 ㎡
Completion
2024
Social Media
Instagram
Finishes
Furniture
Furniture

The world's oldest champagne house, Maison Ruinart, with 300 years of history, has updated a new pavilion expressing the metamorphoses towards the new chapter of the Maison: it is the Pavilion Nicolas Ruinart. Located in the historic site of Maison Ruinart in Reims, the region renowned for its winemaking expertise, the contemporary pavilion engages in a visual conversation with its historic surroundings. The pavilion's glazed courtyard-facing facade offers a view of the Maison's legacy, contrasting with the stone rear. This interplay between the new and the old underscores Maison Ruinart's commitment to both preserving its legacy and embracing innovation.

Despite its modernity, the pavilion echoes the proportions of the existing architecture, establishing a sense of visual and symbolic connection. Within the pavilion designed by Sou Fujimoto, CURIOSITY created an interior space that embodies the essence of Maison Ruinart, with a delicate balance between heritage and innovation that offers visitors an unforgettable experience while respecting the historic place.

The space is conceived as an inner garden, with the mineral, stone, complying with the architecture and landscaping, and is organized by creating open, unpartitioned areas using curved rods made from linen and carbon fibers, gently guiding visitors as if through a light-filled forest.

Upon entry, guests are enveloped in Ruinart’s distinctive aesthetic—essential yet luminous and emotional. The soaring, airy stems frame an elegant perspective of the historic building, drawing the eye towards its timeless architecture.

Visitors can stop by the reception desk, before being led to the salons or the boutique, where the Carousel, a self-service cellar with a wall of signature bottles, stands.
They can then unwind at the bar, which features an impressive stone counter complemented by a glass bubble sculpture, before choosing between a private table within the modular alcove or seating on the terrace.

Ruinart's design emphasizes transparency and light, seamlessly blending indoor and outdoor spaces with large windows and lush vegetation. This refined atmosphere is achieved through carefully selected, all-French materials and furniture, reflecting a commitment to sustainability while respecting interior and exterior views.

More than just a new destination, the Pavilion Nicolas Ruinart is an immersive sensory journey where architecture, nature and art converge to create an experience that resonates with Ruinart's legacy of modernity and respect for nature. This pavilion stands as a poetic intersection of design and heritage, offering visitors an unforgettable moment of discovery. Far from being nostalgic, the Pavilion Nicolas Ruinart infuses a positive vision of the future and the responsibilities that bear upon us to ensure that the legacy will prevail.