On NYC is designed to create an enriching customer experience, taking shoppers on a personalized and multifaceted journey through the "On philosophy" and collection. Customers can benefit from a variety of technological services designed to help find the products that suit them best. Or, immersed in an interactive environment that reflects the thinking behind our brand, they can explore everything On´s varied collection has to offer. On NYC is designed to be experienced and enjoyed. Technology-driven, human-centered. Located in New York City’s NoHo neighborhood, On NYC will, in time, also serve as a seasonal hub for the local running community; a place where runners and athletes of all backgrounds can safely come together and see the latest products from the brand. Hidden gait-cycle analysis technology finds the best shoes for your unique running style instantly. Compares key run attributes with a database of more than 52,000 runs and every shoe On make. Combines with a custom-built invisible foot scanner to find your perfect size, accurate to within 1.25mm. Forget waiting for your size and building piles of shoe boxes on the floor. Browse the entire On shoe collection, arranged according to performance attributes. Get more information on any product by tapping with an NFC-enabled device. Collect a fresh pair of shoes at checkout or have them sent directly to your home via Dropship. From the spiritual home of On in the Swiss Alps to the streets of New York City. The bio-based and recyclable 3D-printed boulder is an exact replica of one found in the Engadin valley, where the idea of On was born. An expression of technology and nature coming together, it is a modern-day tribute to our past and heritage. It weighs in at 222kg and took nearly 33 hours to print. Step into the fitting rooms and be transported to the Swiss Alps. Each room uses Alpine scents and sounds to create a unique sensory experience. On NYC is a reflection of On’s constant pursuit of innovation and a nod to our mountain heritage. Naturally, it will stock the entire On collection, with options that fuse technology and comfort for high performance running as well as for outdoor and everyday adventures. Local residents and visitors can schedule a virtual shopping appointment and receive product within 2-4 hours to try On from the comfort of their own homes before purchasing. The concept is carried out in a spare set of materials containing aluminum, wood and concrete.