Kuoca, a cosmetic brand which started from a small workshop in Seongsu-dong, only sells ultra- fresh skincare products manufactured within 30 days. Like fine dining cuisine born from the hands of a chef, Kuoca presents skincare products that have not been seen in the world before with highest-quality ingredients under delicate recipes.

The Kuoca flagship store is a small space of about 23 square meters, located in Seongsu-dong,

Seoul. From the Façade, the interior can be seen at a glance. In the backside of the store, a check-out desk is placed so that employees can assist the customers immediately, and a refrigerator displaying vacuum-packed products is placed under the counter, visible from the front, to further emphasize the image of the ultra-fresh skincare brand.

In the center of the store, a space is set up where you can smell and test all Kuoca's products. The ceiling light and elements are minimized so that the lighting is not visible from the front. Meanwhile, the lighting reflected from the central fixture is intended to be diffused on the ceiling. Inside the store, special lighting is used to accommodate the following changes in the brand look, and products are layered in front of it to allow customers to approach the brand's products more deeply. The walls and ceiling finished with the same special paint create Kuoca's unique atmosphere.

Rather than focusing on expressing the direct meaning of the products themselves, we aimed to capture the brand’s attitude toward the true beauty and convey it through the space. Instead of describing a sweet or flamboyant gourmet experience, we focused on the metaphorical enjoyment of skincare that the brand wishes to convey. Through this space, we hoped to create and resonate the Kuoca's authentic atmosphere beyond metaphor and, ultimately, reach the visitors.