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Haydon Flagship Store Nanjing

Domani Architectural Concepts

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Bronze
02 entrance - MinJie Wang
04 ground floor - MinJie Wang
01 facade - MinJie Wang
02 entrance - MinJie Wang

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.89
6.77
7.38
6.02
6.76
Carolin Krebber
Carolin Krebber Founder at Büro agata/ Co-founder Format F/ allmannwappner
7.95
6.17
7.95
7.81
7.47
Jaime Velez
Jaime Velez Design Partner at Velez + Valencia Arquitectos
6.45
6.74
7.38
5
6.39
Jason Su
Jason Su Design Director at HCD Impress
9.09
8.86
8.57
8.86
8.85
Firas Alsahin
Firas Alsahin Co-Founder and Design Director at 4SPACE Design
8
8
8
8
8
Andres Fredes
Andres Fredes Creative Director / Partner at ALLDSGN
6
7
8
5
6.5
Philippe Paré
Philippe Paré Principal and Managing Director at Gensler
5.4
5.21
6.83
5.07
5.63
Emma Holt
Emma Holt Associate Director at Ben Adams Architects
7.12
6.69
7.55
5
6.59
Ayça Doğan
Ayça Doğan Head of Design at CBRE Netherlands
6
7
7
6
6.5
Yen Kien Hang
Yen Kien Hang Founder / Design Writer / Author at OutOfThePackage
First off, Haydon is a Beauty brand...
6
6
6
5
5.75
Maria Messina
Maria Messina Creative Director and Design Architect at FAAB
7
6
6
5
6
Lin Chen
Lin Chen Founding Partner at Topos Design
8
6.5
8
6.5
7.25
Elise Zoetmulder
Elise Zoetmulder Founder at Zoetmulder
Sleek detailing and funky cabinets...
6
7
8
4
6.25
Maximilian Pecher
Maximilian Pecher Senior Designer and Creative Lead at NorthernLight
7
7
7
6
6.75
Rachna Agarwal
Rachna Agarwal Founding Partner at Studio IAAD
6.67
6.38
6.17
5
6.06
Evans Lee
Evans Lee Founder & Design Director at Evans Lee Designers
7
6.8
7.5
6
6.83
Kristen Becker
Kristen Becker Partner at Mutuus Studio
7
7
8
8
7.5
Mohammed Adib
Mohammed Adib Chief Design Officer at Dewan
6.38
6.67
7.52
6.02
6.65

Bottom of the pond

The project probed the spatial experience in commercial space of its involvement and reinterpretation of literature from another period, and the interaction between them. Meanwhile, it promoted the study, design, and manufacturing practice of a new material. The design concept sourced from pure literature, and echoed a wide creative perspective ranged from Wang Xiaobo's The Green-Haired Sea Monster (1977) to the trendy acid visual style in 2020s. 

The project is named after a famous quote from the novel, that is "It's like we're at the bottom of a pond. Walking from one moon to another." The veiled façade was design to create an attraction of ambiguity in the Eastern culture and aesthetic, to verify the contrary to the surrounding commercial ambience in the neighborhood, which gave it a unique appearance. 

As for the entrance, the door array provided a special interaction between the interior and the street, letting visitors rushing in and being a transparent partition to the environment at the same time. As for the interior, the key was to effectively lead the customers to a more massive area on the second floor by creating an enormous staircase as the main construction in the space. 

Meanwhile, the display installation and material development help to present an intriguing personified commercial display solution. For example, the "Twist Showcase" raises a question about the stereotypical definition of displaying shelves as "objects". Featuring personified postures and human behavior patterns, either solo or in group, the iconic showcases are spread out in the space to create intriguing scenes where dialogues are conducted, so as to go beyond ordinary. 

The space design helped the client to achieve a sustainable brand impact with an expressive image, so as exploring its possibilities. At the same time, the innovation of the main material also become a sustainable influence on the industry, and extend the boundary of interior material application.