When Dacia and 5•5 meet, it's with the same DNA, doing better with less by using the "right" things where it's needed! A meeting that gave birth to the redesign of all the dealerships in line with Dacia's aspirations, "good thinking".

ECO-FRIENDLY DEALEARSHIP
The brick, base of of all the elements, imagined by 5•5 is made from 100% recycled tires. Each element is then made up of materials depending on their format and use. The more the support is intended to be renewed, the more its nature and its composition have been optimized. The visual media are made of honeycomb cardboard, with a minimum of ink depending on the message to be conveyed. The durable coatings are in strat paper, the wall paint is biosourced, the rugs cradle to cradle, the floor covering in ceram is from the recovery sector and the hardware items have been reduced to the essentials or even eliminated. No cable gland, no handle, it is in the design of the elements, the cutting of the panels and the nature of the materials chosen that the function is integrated to get rid of everything that can be.

FLEXIBLE & REVERSIBLE
The creation of new spaces, as conscientious as it may be, necessarily requires uses of energy and material. It is then necessary to anticipate their evolutions, their uses over time. The spaces have been designed by keeping only the essential elements and the dissociated design of the elements allows the layout to be changed freely. We avoid a hasty replacement generating an unnecessary consumption of energy and material while limiting the overall economy of the project.

A SIMPLIFIED PHYGITAL CUSTOMER jOURNEY, NOW MORE IN LINE WITH CUSTOMER NEEDS THAN EVER
In rethinking the customer relationship, the purchasing journey both online and in the showroom has been entirely revamped. Messaging is clear at every step of the way, each zone is readily identified, and clear signage helps customers know exactly where to go, from the second they enter the dealership through to the final stages of after-sales care.

Orange ‘DACIA & ME’ signs provide a clear summary of the customer journey: I choose & test I adapt my financing & services I order my car & keep in touch I drive in Dacia! To further enhance the customer experience, sales staff will share a screen with customers as they sit down next to them – not opposite. This will help facilitate discussions vehicle features while also building a greater sense of trust and transparency.

Sales representatives can use the Dacia AR augmented reality app to enhance the customer experience, for example, by showing them a vehicle that is not available show in the showroom. As such, customers can explore the vehicle (1:1 scale), getting a close look at the finer details, and even get a feel for what it is like to sit inside. Yet another ingenious way of being more in synch with customers’ needs.