The project is born from the encounter and contrast, a hidden place that blends in with the environment, like a corner that one finds in an unexpected place, surprising the visitor. With this, Drops seeks to be a tourist destination among the places that must be visited in the Center of the capital, to learn more about the local culture. 

The project is located on the Paseo Peatonal Ahumada, a meter away from Plaza de Armas and emblematic buildings of the history of Chile. The assignment consisted of creating an enveloping space, which will place you out of context at all times. An experience full of symbolism that reflects the concepts that build the unique language of the brand. For this, 3 different spaces were created. The first is “La Fachada”, which was decorated as a reception from the 80s. This façade hides and blends in with the environment where it is located. We seek that people feel confused about where they are and thus create an experience of an entrance to another dimension. That's the journey we want consumers to take at this stage.

The second space is "the Sanatorium", after entering the reception, an elevator door opens, entering a futuristic dimension. The decoration of this space is inspired by a mental hospital, where sports shoes represent the medicine for our obsession. The brand is inspired by the aesthetics of psychiatric hospitals and its language is based on "healing our madness for cult objects", which is why materials in white and transparent tones, curved endings and not right angles were worked on. 

The third space is found underground, where the "Vault" lives. To access this place, you must go down a spiral staircase covered with black tiles and illuminated from the ground, seeking to immerse the viewer in the sensation of mystery, to later publicize the "Vault". Reinforced glass cube and tensed shelves that exhibit special products and exclusivities. The light seeks to transform the environment and moods, seeking to change perceptions and emotions, experiencing the brand in its splendor. 

This place is presented as if it were a unique treasure in the world, the end of the experience and the heart of the store.