"The design of the flagship store in Shanghai, including the overall style, product range, interior design, cultural elements, and conceptual expressions, all revolve around the innovative interpretation of contemporary young people's tea culture." by representatives of CHAGEE brand. The Global Harbor is a prominent shopping mall in the Putuo District, exerting significant influence within the surrounding business district.
The Global Harbor flagship store features a medium to large tea beverage space with a central island-style seating arrangement, divided into four main areas: premium tea-making, dine-in ordering, takeaway counter, and tea-tasting section. The color of white tea is applied to walls, ceilings, floor, the brewing counters, and seats in tandem with a delicate and soft matting texture. The custom-made devices at the bar counter combines the color of black tea with a unique appearance that gives off an enchanting sheen of metal. The combination of two materials creates a clean and unified visual language.
The design concept of Tea Bar is rooted in the aesthetics of tea culture. The R&D team incorporated the art of Tang dynasties and elements about the Silk Road into large-sized installations to create visual focal points within the space. As an extension of the brand logo "C", one of the installations uses glazes that combine pottery and porcelain to highlight a sense of history and culture. The wall painting depicting the Silk Road symbolizes the interaction between the East and the West. A special technique is employed to mimic the effect of sand blowing in the wind, conveying an epic ambience.
The interior design draws inspiration from the grottoes in Dunhuang. A unified color scheme is applied to the walls and the ceiling. Minimalist structures and unique forms are created, evoking a sense of compactness in a tunnel. Different seating options are provided to meet various needs, such as socializing and working. Wood, bamboo and rattan elements are combined with large areas of plants, conveying a relaxing and cozy ambience within the space. The bar seating behind the windows provides plugs to meet the needs of customers working in the store.
The teamaking devices enable a simpler teamaking process than the traditional practice. The complicated procedures are reduced to the more efficient practice of extraction. The devices, including the grinder, the tea-and-coffee maker, the POS machine, and the receipt printer, are all finished with a bronze stainless-steel film, a Michelin-level detail that aims to present the sophistication of new-style tea drinks. A set of dark bronze tea pots are displayed on the wall behind the bar counter, while a long, thin strip of warm light connects the entire space and guides the sightlines of customers.
Chagee Flagship Store (Global Harbor, Shanghai)
STILL YOUNG
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Designer
Client
CHAGEE
Floor area
253 ㎡
Completion
2023
Stainless steel plating plate