This project is based on olive wood coming from olive roots instead of regular olive planks.

This type of wood has historically been overlooked by the wood industry due the risk of damaging carpenter´s machinery because very often the roots contain small stones inside them so they can potentially destroy their blades. 



"I was born and raised in Andalucía, a Mediterranean region in the very south of Spain. The only use they give to this type of wood there is to sell it as firewood. Actually we have a meal in Málaga called which consist on any type of fish or seafood clamped in canes and then cooked by sticking the rod in the sand next to

This project is based on olive wood coming from olive roots instead of regular olive planks.

This type of wood has historically been overlooked by the wood industry due the risk of damaging carpenter´s machinery because very often the roots contain small stones inside them so they can potentially destroy their blades. 



"I was born and raised in Andalucía, a Mediterranean region in the very south of Spain. The only use they give to this type of wood there is to sell it as firewood. Actually we have a meal in Málaga called which consist on any type of fish or seafood clamped in canes and then cooked by sticking the rod in the sand next to a bonfire made with olive roots."



Somehow I managed to convince my carpenter to give it a go and we found a way to slice, flatten and transform the irregular olive roots into small olive planks by glueing short pieces together; those planks were then translated into 50 stools, a typology of object that make sense for the little size of our raw material. Stools are also items that can perform a double function within a retail space: seating object and display element for the shoes. 



Another layer of the project are the 360º mirrored hollow cubes. On the one hand they act as because when customers try their shoes on they can use each one of the four mirrored faces to see how they feel. On the other hand the cubes have two hinged doors so when the pop-up is not in use, the stools can be stored inside them and the whole retail space can be packed away, shipped and re-installed somewhere else with a minimum carbon footprint.

Finally, the stools have also been designed with same life cycle consciousness. They have just two components: the seat and the legs. In the event of deterioration we can unscrew the damaged component and replace it easily.