Believing that a brand should connect on an emotional level and build trust from the very first interaction, we chose to tell the story of Blum not through its products, but through people and emotions. During the design phase, we focused on the team’s needs, creating an open, interactive space shaped by touch—one that evolves based on visitors’ actions and offers multiple ways to engage with it. At the same time, it functions as a versatile meeting place for clients and employees and as a venue for hosting important events.

The Blum Brand Space is a response to people’s natural curiosity and desire to explore. Through physical and digital interactive elements, every visitor has the opportunity to experience what the brand stands for—before even being introduced to any specific product or solution. The space is fully accessible to people with disabilities and designed to appeal to a broad audience, reflecting Blum’s care for every individual—client or employee.

We created a multidimensional environment where values, people, and emotions come together. Blending the language of interior design with multimedia and theatrical emotion, we built a space where technology, textures, and spatial forms unite to create a one-of-a-kind experience. We closely observe trends in experience marketing, and we believe that this project doesn’t just reflect what’s current—it sets a new direction for other brands exploring similar initiatives.

In the creative process, we also focused on timelessness, usability, and adaptability. Why? Because we wanted the space to become a tangible point of connection with the brand—an environment where guests can truly feel its spirit. Much like Blum’s solutions, which are almost invisible in daily life because of how seamlessly they function, the Brand Space is intuitive and effortless to navigate.

The Blum Brand Space at the Blum Polska headquarters is a place where innovation meets tradition and cutting-edge technology blends with a human touch. It’s a space where every visitor can experience firsthand the values and dedication at the heart of the company’s mission.

We are grateful to Blum Polska for their trust and exceptional collaboration.Together, we’ve created something we’re proud of as a six-meter-wide, silently opening portal leading into the Zone, a touch projection spanning over four square meters, and emotionally immersive, high-impact multimedia content. This is something that truly needs to be experienced in person.