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Aesop Daimaru Shinsaibashi

Case-Real

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.00
6.29
5.57
4.64
5.38
Omar Abdelghafour
Omar Abdelghafour Founder Principal at Light Space Design
The project has a number of details...
3
6
4
4
4.25
Justine Fox
Justine Fox Cofounder | Colour Specialist at Calzada Fox
5
7
5
5
5.5
Leni Popovici
Leni Popovici Founding Director and Partner at KAP Studios
A recognizable Aesop store that mar...
4
7
5
3
4.75
Gudy Herder
Gudy Herder Trend Consultant at Eclectic Trends
Easy to navigate space that lacks t...
5
7
5
4
5.25
Liam Doyle
Liam Doyle Principal at Jump Studios
5
5
5
5
5
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
6
6
6
5
5.75
Stefan Weil
Stefan Weil CCO at Atelier Markgraph
Aesop is one of the most well desig...
7
7
7
6
6.75
Veronica Givone
Veronica Givone Managing Director Hospitality at IA Interior Architects
I'm usually a fan of Aesop interior...
5
7
5
5
5.5
Tina Norden
Tina Norden Partner at Conran and Partners
An attractive store but not quite u...
4
5
4
4
4.25
Ruud Belmans
Ruud Belmans Creative Director at WeWantMore
While the story is quite promising,...
3
6
5
4
4.5
Sonia Tomic
Sonia Tomic Senior Associate, Head of Furniture & Materials at Universal Design Studio
Overall this is space has an elegan...
5
6
6
5
5.5
Christiaan Fokkema
Christiaan Fokkema Partner at Hollandse Nieuwe
An interior that you would immediat...
6
7
7
5
6.25
Yifan Wu
Yifan Wu Cofounder at Sò Studio
6
6
7
5
6
Mengjie Liu
Mengjie Liu Cofounder at Sò Studio
6
6
7
5
6
Designer
Client
Aesop
Floor area
89.94 ㎡
Completion
2019
Design Assistant
Construction
Photo
Courtesy of Aesop

Retail projects within new buildings tend to focus solely on the novelty and branding of the store and exclude the context of the space as a planning element. In this project, although the site is a tenant in a new building, we tried to incorporate the context which the building was rebuilt and the historical time of the site as elements of the store, so that past and present time coexist. With the need of seismic strengthening, the dismantling and re-construction of Daimaru Shinsaibashi started in 2016. The former building was designed by W.M Vories, an architect who came to Japan first as an evangelist but also left many works such as schools, churches, second houses. The former Daimaru Shinsaibashi building which was built in 1933, was known for its luxurious Neo-gothic style with stained glass works, octagon shaped pillars, and other geometric Art-deco decorations. Upon designing the Aesop store in Daimaru Shinsaibashi, we aimed to create a place where people can feel the philosophy of Vories. For main materials, we selected the dark brown wood. The granite, the subdued color plaster and copper plates were added to the design palette to coincide with the main materials. Throughout the plan and the overall composition of the space, we used and applied a typical shape seen in many works of Vories, the octagon. “Eight” in the holy bible is an important number with the meaning “resurrection”.  “Eight” in the holy bible is an important number with the meaning “resurrection”. Christ resurrected from on the eighth day, showing his self present in front of his all his disciples including Thomas. As a devout christian, it is unclear today what feelings Vories had while designing Dimaru Shinsaibashi. However, our wish is to inherit various elements from the history, and to re-construct them into a new shop experience through our store design for Aesop.