Join us at Vitra London on Thursday 16 February for a talk exploring the potential of in-store experiences to drive consumer engagement and brand loyalty.

In a bid to increase footfall, dwell time and brand loyalty, retailers are transforming stores into interactive spaces for connection, emotion and inspiration. How can brands and designers empower consumers to curate their own retail experience? FRAME’s Robert Thiemann discusses with Random Studio’s Daan Lucas, Lynk & Co's Alain Visser, Ansorg’s Franz Heckmanns, Axel Arigato's Sanaz Dizaj what’s next for retail.

FRAME is partnering with Ansorg to host the talk as part of its ongoing research into the changing retail landscape. The talk will be hosted in Vitra’s Shoreditch location and will be followed by a drinks party.

Date: Thursday 16 February

Doors open: 6:00pm

Talk: 7:00pm

Drinks: 8:00pm

Address: Vitra showroom, 32 Rivington Street, London

RSVP here: ansorg@mcgregorparry.co.uk