Top-Hit Trend of 2017: Escapist vs Localized Hospitality
Seeking to transport people to another place, time, or dimension, the hospitality trends of 2017 according to you reveal a spectrum of spaces that encompass antithetical ideals of providing guests with an escape from reality and of rooting them in the local context.
From iridescent Japanese-festival inspired ceilings to fairy-tale forest glades, some of our most popular featured interiors take visitors to another world, while reactionary spaces such as i29’s restaurant for department store de Bijenkorf highlight the city and culture just beyond their doors.
An extravagant interior covered with luscious visuals, sumptuous textiles, and iridescent materials brings childhood fantasies to life. The Glade in Sketch London combines floral patterns with a vibrant palette to create an enchanted forest reminiscent of Shakespeare’s A Midsummer Night’s Dream. Strategic lighting, custom carpet, and frondescent wall murals offer diners an escape from reality and a visual feast to accompany the gastronomic experience.
Instead of transporting visitors to an imagined reality, The Kitchen in de Bijenkorf Utrecht, the Netherlands, creates a unique experience by embedding the space in the context of the brand. The design by i29 architects embraces Dutch mentality with a clean, modern approach and sporadic pops of colour. Hexagonal tiles reference the logo of the department store – de Bijenkorf means ‘the beehive’ in Dutch – through the honeycomb shape and busy pattern. The restaurant provides a space that enhances rather than rejects the surrounding city.
The eclectic style of Washington, D.C. restaurant Marcus features intricate colonial-milled woodwork, tribal-print tapestries, and nostalgic black-and-white photographs of famous musicians – revealing each layer of New England’s multifaceted history. Gold accents reminiscent of the Art Deco era give Marcus the feel of a speakeasy while an inlaid compass rose in the foyer seems to reference manifest destiny. The aesthetic is a delightful combination of escapism and localism; displacing guests in time by bringing them through history, and thus making a deeper connection to the context.
Merging a unique hospitality concept with the urban environment of Eindhoven in the Netherlands, The Student Hotel caters to a diverse clientele of both locals and guests visiting the city. The playful aesthetic and multifunctional common areas combine the perks of a co-working space with the accommodation facilities of a hotel, forging an international community of young professionals within the city known as the birthplace of electronics and technology company Philips. The innovative concept evades the isolation typical of tourist hotels, integrating guests into the urban fabric and enriching the local hospitality scene with its colourful, graphic interior.
Inspired by Japanese kite festivals, the colourful ceiling fixtures in bistro and restaurant Ya Pan by Chef Yuval Ben Neriah bring a dream-like aesthetic to the heart of Tel Aviv. Baranowitz & Goldberg and Pitsou Kedem Architects reference Japanese culture in both the fusion cuisine and interior design, while the restaurant concept draws on that of a traditional izakaya without abandoning all contextual notions. Street-oriented seating merges the space with the city, engaging its surroundings in a dialogue and cultural exchange.