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To step into the Wink shoe store is to walk through its brand

BOOKMARK ARTICLE

The bold white and blue-striped logo of Hungarian footwear brand Wink was the starting point for Kissmiklos when it came to redesigning the flagship store according to Wink’s new brand image.



The predominantly white space is divided by blue gates and thresholds that partition the retail areas and lead the customer through the store and upstairs to the design gallery.
 

‘My main goal was to create a space where the functions go beyond that of a traditional shop,’ says Miklós Kiss about giving Wink an exhibition area to showcase the brand's approach to design and quality.
 



Kiss was also inspired by Wink’s 2016 Autumn/Winter collection which is produced by small manufacturers. ‘I had a vision of historical museums, of workshops full of small drawer cabinets,’ he says. Evoking this vision in the wall displays communicates the craftsmanship that goes into making the shoes, further emphasized by the all-white chandelier composed of shoe lasts.



kissmiklos.com

Location 18 Teréz krt., Budapest, 1066 Hungary 

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