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This temporary Amsterdam pop-up uses a subtle narrative to make a lasting impression

BOOKMARK ARTICLE
Dutch fashion brand Kassl Editions and Swedish heritage outerwear and shoe brand Tretorn collaborated on the TretornxKassl capsule collection of premium rubber footwear and opened a pop-up store on 4 October in Amsterdam to mark the release of the co-created line. - Eline Willaert
The brands partnered with Studio Dennis Vanderbroeck to design the temporary retail space located in the city’s Museum Quarter. - Eline Willaert
To present the capsule line, alongside Kassl’s Fall/Winter 2024 ready-to-wear collection, the designer created a custom modular display system. - Eline Willaert

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Studio Dennis Vanderbroeck was called upon to create a temporary retail space to showcase the capsule collection collaboration between fashion brands Kassl Editions and Tretorn.

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