Enjoy 2 free articles a month. For unlimited access, get a membership now.

This Nike flea market-inspired pop-up was an exercise in community building. Here's how

BOOKMARK ARTICLE
Celebrated annually since 2014, this year’s Nike Air Max Day was held at Hoxton Docks in East London and marked the launch of the brand’s newest sneaker silhouette. - Courtesy of Seen Studios
Capturing the spirit of a traditional London activity, Seen Studios designed, produced and hosted a car boot sale-inspired event for the latest Nike campaign. - Courtesy of Seen Studios
The reenactment of the car boot sale, a British staple, is another iteration of this hyperlocal mentality, serving to genuinely contextualize Nike’s presence and relevance to certain groups. - Courtesy of Seen Studios

1 / 9

To celebrate Nike's annual Air Max Day, Seen Studios simulated a local flea market, contextualizing the event in its locality.

Key features

Celebrated annually since 2014, this year’s Ni

Create a free account to read the full article

Get 2 premium articles for free each month