Luxury retailers learn to relax in order to attract millennial consumers
Fuelled by an understanding that conspicuous markers of luxury have become outdated, retailers are altering their strategies in an effort to appeal to a more inclusive audience. Historically, quality brands based their identities on exclusivity, p
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Luxury
FRAME’s summer selection: 5 insightful articles to keep you up to date, wherever you are
11 tonnes of recycled plastic are just the start of circularity at a self-care-space in Jakarta
Do aesthetics lead at today’s grocery store?
Head to Austria to see this chocolate store fit ‘for both wafer lovers and design enthusiasts’
-cover-thumb.jpg)
FRAME’s summer selection: 10 fresh, sunny spaces for the season’s dog days
-thumb.jpg)
This week, play with bricks at a Lego pavilion, meet a 100 year-old butter market with a new lease on life and more
July’s FRAME Awards winner awed jurors with its surreal sense of scale
Cycling becomes community ritual thanks to programmatic zoning at Beijing flagship
Can we design for reverence and rarity without falling back on elitism?
