21 Jul 2020 • Hospitality
How Simon Barazin created a new ‘architectural language’ for a Tel Aviv coffee roaster
Responding to changes in the locale of their first store in Tel Aviv, Israeli organic coffee brand Loveat sought to update the café’s interiors, in the central Gan Hahashmal neighbourhood. Completed by designer-architect Simon Barazin, Café Barzilay’s renovation of the space – which has been in service for over 20 years – was in part inspired by the development of a light rail transit system in the area.
Barazin worked to develop greater connection between the client’s two programmes – coffee roasting and food and drink. Loveat joins coffee brands who have likewise created more transparent back-of-houses to give their customers a behind-the-scenes look into their making process. Furthermore, Barazin set out to define a whole new ‘architectural language’ for the café, as he explains: ‘The choice of materials and geometric form sharpens the visitors' experience.’
One of the materials he speaks of is dichroic film, which largely defines the main hospitality space. The colourful film, layered on glass, is used as surfacing and is offset by otherwise grey elements. ‘The changing colour alongside the modular plywood seating system allows for a varied atmosphere throughout the day,’ Barazin explains. Each piece of furniture in Café Barzilay is custom and made to order by Barazin and his team.
Guests are first welcomed to a six-m-long stainless steel counter – the primary place for sales, display and interaction – and from there are able to find their favourite nook in the modernized Tel Aviv café.