29 Apr 2021 • Work
Co-working, close to home: this Moscow brand wants to make shared offices seamless
With its first space, Moscow by-the-hour co-working company Fast Office provides users with an autonomous place to work in a residential area.
The idea behind the Fast Office brand is to give clients easily accessible work hubs that depart from conventional shared offices and cafés in that they require no interaction with staff; reservations are made through an app, instead. Briefed by Fast Office founder Pavel Melnikov to design a ‘clean, quiet space with a clear idea of work-life balance’, designer Kate Turbina set to work on a site in a residential shopping centre. The office’s layout includes a main work environment, café, meeting and negotiation areas and private booths for video calls, in addition to a printer room and bathroom. Colours often found in workspaces – light grey and white – harmonize with a bold, punchy blue, Fast Office’s signature tone. Bespoke work tables, sofas, compartments, storage and countertops were built to Turbina’s specifications, and acoustic panels, carpets and partitions provide sound comfort throughout. All design decisions were made with future scalability in mind.
In 2019, an RBC article stated that Moscow was the leading Eastern European capital when it came to the number of co-working spaces, based on a study conducted by Cushman & Wakefield. ‘The Moscow co-working market is still at an early stage, there are not so many high-quality offers, and the locations of their coverage are quite small,’ the writer quoted of the report. ‘They should be located wherever not only large, but also small and medium-sized businesses are concentrated, for which co-working or a smart office is the best solution.’ Now, with the world of work revolutionized by the pandemic, it only makes sense that residential areas are where purveyors will need to target for new openings. Fast Office’s points of differentiation to competitors – its emphasis on interaction-free use and hourly rate model – are sure to stand out. These features are complemented by Turbina’s execution of the first space, which is familiar enough to assert its functionality to workers, yet visually identifiable enough to keep them engaged with the growing brand.