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Zushiya Ginza Main 1F Store

Tonerico:Inc.

SAVE SUBMISSION
Bronze
Satoshi Asakawa
Facade / The site is located on the ground floor facing a a popular high-end fashion street, Namiki-dori in Ginza. With a narrow frontage, the layout requires drawing customers inward along a passageway to reach the main interior space. - Satoshi Asakawa
Facade / The entry sequence begins with an alley-like space conceived as a Blank Space—an intentional void defined by a gate-shaped volume that subtly accentuates the interior beyond. At the end of the passage, a tokonoma-like alcove receives the customer spatially, creating a quiet sense of symbolism. - Satoshi Asakawa
Satoshi Asakawa

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.13
7.38
6.88
6.63
6.75
Sam Derrick
Sam Derrick Managing Director at Brinkworth
Small, interesting, low density, pr...
6
6.5
6
6.5
6.25
Hong-Bo Cheng
Hong-Bo Cheng Founder and Creative Designer at LubanEra·Design
6
6.5
6
7.5
6.5
Jessica Dimcevski
Jessica Dimcevski Founder and Creative Director at Blurr Bureau
Although minimal by design, and con...
6
7.5
7
6
6.63
Peter Meinders
Peter Meinders Lecturer at Saxion University of Applied Sciences
An inviting space and yet a blanc c...
6.5
9
8.5
6.5
7.63
Client
Alte Meister
Floor area
90 ㎡
Completion
2024
Social Media
Instagram

Minimal Space and Blank Space

"Zushiya" was established in 2002 by Artemeister, a Japanese Buddhist altar and ritual article manufacturer based in Aizu-Wakamatsu, Fukushima. The company’s origins date back to 1900, during the Meiji era, and it has continued through the Taisho, Showa, Heisei, and current Reiwa eras. Over that time, people's lifestyles and living environments have changed significantly. Family structures and values have also shifted, and the long-standing practice of offering prayers to one’s ancestors is gradually fading.In response to this cultural transition, Zushiya proposes a contemporary “form of prayer” that harmonizes with modern life and resonates with individual style. The zushi (miniature shrine) originated as a cabinet or shelf used to store precious food and tableware essential for sustaining life. Over time, it came to house Buddhist statues and relics, playing an important spiritual role in daily life.This project is an attempt to treat the zushi as a spiritual anchor and to spatially express a modern form of prayer.

We refer to the raw and untouched state of space as a 'Sokukan" (Minimal Space). Often, this term is associated with an unfinished or “skeleton” condition. Yet, we define it more precisely as a space that meets its essential functions without being covered by surface materials—similar to a white model used in the early stages of architectural design. The strength of such a space lies in its neutrality: it belongs to nothing and carries no fixed identity. It is in this absence of definition that meaning can emerge—when something is inserted into the space. From the beginning, we envisioned a Minimal Space in which the zushi, crafted with careful attention to materials and construction, would quietly stand out.

The site is located on the ground floor, facing a popular high-end fashion street, Namiki-dori in Ginza. The narrow street facade requires drawing customers inward along a passage to reach the main interior. This transitional passage was conceived as a Blank Space defined by a gate-shaped volume at the entrance that subtly accentuates the interior beyond. At the end of the passage, we placed a tokonoma-like alcove to receive the customers spatially, creating a point of symbolic arrival. We see this alley space as a threshold between the noise of the outside world and the stillness within—a middle ground that evokes the solemn air of walking along a sando, or temple path, gently guiding customers into a world of prayer. As customers proceed into the back, the space opens up, and they will notice part of the display stand has become a tokonoma alcove. Shifting their gaze sideways, they’ll find a recessed seating area beneath a lowered ceiling, where soft light filtered through Japanese paper shoji screens quietly welcomes them. It is within this unassuming silence that we hope people can sense their own, personal form of prayer.