Zoku, the award-winning hotel brand known for its innovative approach to hospitality and the future of work. With three locations already in Amsterdam, Copenhagen and Vienna, the Zoku family now expands to Paris.

In collaboration with Zoku’s brand team, Concrete designed the interior design for all of the Zoku locations and is proud to have contributed to designing a new type of hotel that fosters interaction and a sense of community. Digital technology and the pandemic have completely changed the way we work. Now we work from our couches, from a coffee shop, on the road, alone, or with friends. The lines between work and private life are increasingly blurred as a new generation of professionals is looking for inspiring workplaces to meet like-minded people and share moments of collaboration. Zoku is exactly this: a new type of business hotel, also suitable for long stays, offering a relaxed place to live, co-work and socialize while wiring you into the local scene.

Zoku is the beginning of your Parisian journey, an ideal location to get to know the city and to meet other expats or business travelers like you. Whether you need a cozy studio for a weekend getaway or a fully equipped apartment for a longer stay, Zoku Paris has got you covered. While in most traditional hotel rooms, the bed is placed at the center, the design by Concrete and Zoku takes a different approach: making the table the focal point. The bed is tucked away behind a wooden sliding door, so the bedroom can be easily transformed into a working environment.

The Zoku Loft is home-like and can be adapted to different necessities: it’s the ideal place to meet with your business partners or invite friends over for a night of board games. Zoku has successfully blended the elements of Dutch rationalism, Scandinavian style, and Japanese simplicity to create an inviting and comfortable atmosphere for guests. This unique combination results in a space that feels like home, while still providing ample opportunity for guests to immerse themselves in the vibrant energy of the city. Every element of the room is thoughtfully placed and designed, maximizing the spaciousness of the environment. The room is designed like a game of Tetris: the stairs can be opened or closed to fit seamlessly into the wall, and all the storage facilities are stacked on top of each other for maximum space.

The Zoku Loft includes all the most important elements for a short or long stay: living room, kitchenette, bathroom, 4-person table, queen or king-sized bed, and custom artwork for that extra personal touch.