ZHUYEQING is a tea brand boasting a history of more than ten years, with its first store designed by a master. Our design is not completely innovative. We inherited all good design elements of the previous ZHUYEQING store and made some innovations and improvements, aiming to better demonstrate the brand's spirits and leave deeper impressions among consumers.
We simplified the original elements of the store and highlighted its characteristics. Bamboos were used as materials, implying that the brand was from Sichuan. We made full use of bamboo grilles in the design.
Since categories of ZHUYEQING products were elaborately selected and not complex, which did not require too much space for display, we paid more attention to human interactions and made some new attempts in the design. We presented the way that Chengdu people make a cup of tea with boiled water, which is a great feature of local people’s life style. With the image of drinking tea with a bowl with a lid in the store, one can fully feel the integration between the space design and the tea culture in Chengdu city.
This is why I said that our design is not completely innovative. What we have done is to integrate the tea drinking culture of Chengdu people into the design, create an atmosphere of tea drinking, and reinterpret the brand ZHUYEQING through certain spatial elements.
