‘Bloom’: Blooming with beauty; Just as a seed that has been dormant all winter sprouts and blooms at the whisper of spring, the beauty within us blooms.

Warm sunlight breathes life into the cold, colorless ground, and spring begins to stir. Eventually, like a flower that has fully swelled and bloomed due to the new changes that have come, we face the truly beautiful ‘I’. The entire process of flowering becomes an inspiration in itself and becomes an element of YEZEL that we will draw. Through Bloom, we aim to suggest a new direction for dermatology.

Born(本): BORN(生) To be reborn as a beautiful ‘born’. YEZEL shares the process of discovering potential beauty, leading change, and achieving satisfaction that meets customer expectations.

CONFRONT - AWAKE - BORN

The anticipation and uplifting images of a new beginning are shown together, such as budding leaves breaking the silence of the cold frozen ground of winter and flower buds about to bloom under the warm sunlight.

Although it is covered in achromatic colors, it serves as an excellent drawing paper on which to draw new colors, providing an opportunity to grow in peace and be born as a truly beautiful 'me'.

As if showing the flower buds that will soon bloom in the spring from the first façade you encounter, the elevated image that looks as if it will swell and burst flows flexibly in the form of large mass and curves, indirectly expressing tension and vitality.

The images of light coming through the gaps in the bars, huge rocks, and traces of weathering are expressed using bright brightness, small point colors, and untouched textures, paradoxically expressing the purity as seen through various elements. Through this series of processes, we find vitality and go through the entire process of blooming from leaves to flowers.

Going beyond the external categories of beauty and treatment, we aim to metaphorically express visual, olfactory, and auditory elements such as light, scent, and music in a space so that sensory experiences can lead to psychological healing for customers.