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Yeotown Kitchen

Brand Creative

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Designer
Brand Creative
Client
Yeotown
Floor area
700.00 ㎡
Completion
2017

The healthfood café is the first of it’s kind from the owners of ‘Yeotown’, a renowned wellness retreat in Devon, England and winner of Tatler’s ‘Life Changing Spa 2016’. The positioning for Yeotown Kitchen was defined as ‘a mindful food experience’, inspired by the laidback, healthy yet energetic feel of Los Angeles while alluding to the the serene nature of British coastal lifestyle. The dichotomy in the brief exists as a direct reflection of the owners’ lives – one who spent time acting in L.A. and the other running a family antique business in England. With the café being located in London’s Marleybone district, it is meant to provide sollace to the people living and working in the busy area. With grey skies plaguing the city for most of the year, Yeotown Kitchen’s bright dose of colour and fun design happily offset the city backdrop. The vibrant colour palette, natural and sustainable material usage, contemporary furniture selection and integrated graphic approach all help to convey the brand’s ethos of healthy, positive thinking from the interiors to the packaging and presentation of the food itself – all of which were components we designed in house.