The global flagship store design for YA-MAN, a beauty equipment brand that utilizes technology to elevate beauty. The store is divided into two floors; on the first floor, products are displayed for purchase, while the second floor serves as the FACE LIFT GYM section - a training facility specializing in facial muscle train-ing with the use of their products.

The main design aim of this store was to cre-ate a new, luxurious environment, offering a distinctive beauty experience for all beauty seekers. The impactful presence of YA-MAN store is magnified along Ginza’s Chuo-dori Avenue, characterized by its expansive horizontal façade, with luminous design elements radiating outwards onto the street.

Upon entering the first floor, guests are greeted by a magnificent wall of light, inspired by the concept of their facial beauty device, in which LED light is an integral part of their technology. This captivating feature is showcased in a large booth space where visitors are bathed in light, offering an unforgettable experience. The colour of the light wall changes, with its spectrum determined by incorporating the wavelength of the LED used in their products. In addition to that, the point light source is diffused in multiple directions, penetrating deeply into the viewers through a glass that was specially processed to resemble human skin cells.

The display areas are lit up individually within the overall space composed of sub-dued tones, where the interplay of light and dark creates a pleasant rhythm, giv-ing the impression of products gracefully floating in the air. To enhance the luxurious experience of the product and its space, gold accents are applied to various parts of the display area. Technology and luxury are fused together in this store design.

The second floor is where the FACE LIFT GYM is located, where natural light permeates each corner, creating a leisurely passage of time. The entire floor is made up of a series of open treatment booths that offer a mod-erate degree of privacy, curating a collection of individual experiences. Soft lines of light, inspired by the product themselves, are rhythmically placed above each booth, forming an accent that is also recognizable from the outside.

At the back of the building lies a cavernous VIP room, providing an even more refined experience where guests are immersed in a luxurious space of deep white and gold. An extraordinary light experience is crafted to showcase YA-MAN’s beauty world from Japan to the rest of the world.