Inflow into foreign space inevitably incites desires for attraction and excitement. It may be something similar to curiosity. Just like the beginning of writing or the first scene in a film, space may have the attraction that keenly draws people’s attention and stirs their senses from its first impression.
The sense of rhythm and vitality of the XYZ Formula’s facade are said to come from the concept of ‘See-through’, came from the brand image. As the connection between the product image and spatial atmosphere cannot be ignored, XYZ Formula - the representing image of which is moisture products – was designed with the storytelling of ‘Permeate’. The facade, inciting the compelling interest using punching plates, has illustrated a series of processes of ‘Permeate’ along with its function of absorbing natural light.