XYTS is a fashion select shop, showcasing over 100 brands in Gangnam, Seoul. A simple geometric form undergoes through a molding frame, resulting an unexpected form. We called this “molding cocoon”, and treated each of the origin, the frame and the result as spatial objets that products are displayed within. The original form became a monumental background of a lounge, and the molding frame and what came out from the frame shares an iconic color, orange, to illustrate the process of “molding cocoon”. At the end of the process of “molding cocoon”, the unexpected form is developed into a pavilion structure resembling the shape of a cocoon, which greets customers into the store with sales items displayed within. During the project, we collaborated with a Seoul-based acrylic artist and designer, Rahee Yoon, in fabricating translucent acrylic furniture that embodies the concept color of the store.
XYTS
WGNB
Silver
Silver
Silver
Silver

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at Selina
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6
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Daniel Wigham
Strategy & Sustainability Lead
at StudioXAG
6
5
6
6
5.75

Bill Bouchey
Principal - Director of Design Interiors
at HOK
6
5
5
6
5.5

Tiffany Yao
Regional Workplace Manager
at Newmark
5
6
5
5
5.25

Anika Hülser
Head of Interior Architecture
at HPP Architekten GmbH
5
5
5
6
5.25

Kate Shepherd
Cofounder & Strategic Director
at The Future Collective
6
5
6
6
5.75

Martin Mostböck
Founder and creative director at AID
at Martin Mostböck. AID - ArchitectureInteriorsDesign
4
5
5
8
5.5

Aezad Muzaffar Alam
Co-Founder and Design Director
at REFORM Studio
6
6
5
5
5.5

Christina Wissing Oppermann
Commercial Director
at Brandt Collective
Very well executed with a fine bala...
7
6
6
7
6.5

Penny Craswell
Writer
at The Design Writer
6
6
5
7
6

Zhang Jiliang
Vice President
at Greentown China Holdings
6
5
6
6
5.75

Tola Ojuolape
Senior Project Designer
at Selina
7
6
6
5
6

Daniel Wigham
Strategy & Sustainability Lead
at StudioXAG
6
5
6
6
5.75

Bill Bouchey
Principal - Director of Design Interiors
at HOK
6
5
5
6
5.5

Tiffany Yao
Regional Workplace Manager
at Newmark
5
6
5
5
5.25

Anika Hülser
Head of Interior Architecture
at HPP Architekten GmbH
5
5
5
6
5.25

Kate Shepherd
Cofounder & Strategic Director
at The Future Collective
6
5
6
6
5.75

Martin Mostböck
Founder and creative director at AID
at Martin Mostböck. AID - ArchitectureInteriorsDesign
4
5
5
8
5.5

Aezad Muzaffar Alam
Co-Founder and Design Director
at REFORM Studio
6
6
5
5
5.5

Christina Wissing Oppermann
Commercial Director
at Brandt Collective
Very well executed with a fine bala...
7
6
6
7
6.5

Penny Craswell
Writer
at The Design Writer
6
6
5
7
6

Zhang Jiliang
Vice President
at Greentown China Holdings
6
5
6
6
5.75

Tola Ojuolape
Senior Project Designer
at Selina
7
6
6
5
6

Daniel Wigham
Strategy & Sustainability Lead
at StudioXAG
6
5
6
6
5.75

Bill Bouchey
Principal - Director of Design Interiors
at HOK
6
5
5
6
5.5

Tiffany Yao
Regional Workplace Manager
at Newmark
5
6
5
5
5.25

Anika Hülser
Head of Interior Architecture
at HPP Architekten GmbH
5
5
5
6
5.25

Kate Shepherd
Cofounder & Strategic Director
at The Future Collective
6
5
6
6
5.75

Martin Mostböck
Founder and creative director at AID
at Martin Mostböck. AID - ArchitectureInteriorsDesign
4
5
5
8
5.5

Aezad Muzaffar Alam
Co-Founder and Design Director
at REFORM Studio
6
6
5
5
5.5

Christina Wissing Oppermann
Commercial Director
at Brandt Collective
Very well executed with a fine bala...
7
6
6
7
6.5

Penny Craswell
Writer
at The Design Writer
6
6
5
7
6

Zhang Jiliang
Vice President
at Greentown China Holdings
6
5
6
6
5.75
Designer
Client
Shinsegye International
Floor area
400 ㎡
Completion
2020
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