XYTS is a fashion select shop, showcasing over 100 brands in Gangnam, Seoul. A simple geometric form undergoes through a molding frame, resulting an unexpected form. We called this “molding cocoon”, and treated each of the origin, the frame and the result as spatial objets that products are displayed within. The original form became a monumental background of a lounge, and the molding frame and what came out from the frame shares an iconic color, orange, to illustrate the process of “molding cocoon”. At the end of the process of “molding cocoon”, the unexpected form is developed into a pavilion structure resembling the shape of a cocoon, which greets customers into the store with sales items displayed within. During the project, we collaborated with a Seoul-based acrylic artist and designer, Rahee Yoon, in fabricating translucent acrylic furniture that embodies the concept color of the store.
XYTS
WGNB
Silver
Silver
Silver
Silver

1 / 10
Designer
Client
Shinsegye International
Floor area
400 ㎡
Completion
2020