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XYTS

WGNB

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
8.36
7.09
8.27
6.27
7.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
7.83
7.50
8.33
6.00
7.42
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Best Use of Colour
8.36
7.09
8.27
6.27
7.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Multi-Brand Store of the Year
7.60
7.70
8.40
6.25
7.55
Designer
Client
Shinsegye International
Floor area
400 ㎡
Completion
2020

XYTS is a fashion select shop, showcasing over 100 brands in Gangnam, Seoul. A simple geometric form undergoes through a molding frame, resulting an unexpected form. We called this “molding cocoon”, and treated each of the origin, the frame and the result as spatial objets that products are displayed within. The original form became a monumental background of a lounge, and the molding frame and what came out from the frame shares an iconic color, orange, to illustrate the process of “molding cocoon”. At the end of the process of “molding cocoon”, the unexpected form is developed into a pavilion structure resembling the shape of a cocoon, which greets customers into the store with sales items displayed within. During the project, we collaborated with a Seoul-based acrylic artist and designer, Rahee Yoon, in fabricating translucent acrylic furniture that embodies the concept color of the store.