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XYTS

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
8.36
7.09
8.27
6.27
7.5
Tola Ojuolape
Tola Ojuolape Senior Project Designer at Selina
7
6
6
5
6
Daniel Wigham
Daniel Wigham Strategy & Sustainability Lead at StudioXAG
6
5
6
6
5.75
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
6
5
5
6
5.5
Tiffany Yao
Tiffany Yao Regional Workplace Manager at Newmark
5
6
5
5
5.25
Anika Hülser
Anika Hülser Head of Interior Architecture at HPP Architekten GmbH
5
5
5
6
5.25
Kate Shepherd
Kate Shepherd Cofounder & Strategic Director at The Future Collective
6
5
6
6
5.75
Martin Mostböck
Martin Mostböck Founder and creative director at AID at Martin Mostböck. AID - ArchitectureInteriorsDesign
4
5
5
8
5.5
Aezad Muzaffar Alam
Aezad Muzaffar Alam Co-Founder and Design Director at REFORM Studio
6
6
5
5
5.5
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
Very well executed with a fine bala...
7
6
6
7
6.5
Penny Craswell
Penny Craswell Writer at The Design Writer
6
6
5
7
6
Zhang Jiliang
Zhang Jiliang Vice President at Greentown China Holdings
6
5
6
6
5.75
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
7.83
7.50
8.33
6.00
7.42
Tola Ojuolape
Tola Ojuolape Senior Project Designer at Selina
7
6
6
5
6
Daniel Wigham
Daniel Wigham Strategy & Sustainability Lead at StudioXAG
6
5
6
6
5.75
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
6
5
5
6
5.5
Tiffany Yao
Tiffany Yao Regional Workplace Manager at Newmark
5
6
5
5
5.25
Anika Hülser
Anika Hülser Head of Interior Architecture at HPP Architekten GmbH
5
5
5
6
5.25
Kate Shepherd
Kate Shepherd Cofounder & Strategic Director at The Future Collective
6
5
6
6
5.75
Martin Mostböck
Martin Mostböck Founder and creative director at AID at Martin Mostböck. AID - ArchitectureInteriorsDesign
4
5
5
8
5.5
Aezad Muzaffar Alam
Aezad Muzaffar Alam Co-Founder and Design Director at REFORM Studio
6
6
5
5
5.5
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
Very well executed with a fine bala...
7
6
6
7
6.5
Penny Craswell
Penny Craswell Writer at The Design Writer
6
6
5
7
6
Zhang Jiliang
Zhang Jiliang Vice President at Greentown China Holdings
6
5
6
6
5.75
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Best Use of Colour
8.36
7.09
8.27
6.27
7.5
Tola Ojuolape
Tola Ojuolape Senior Project Designer at Selina
7
6
6
5
6
Daniel Wigham
Daniel Wigham Strategy & Sustainability Lead at StudioXAG
6
5
6
6
5.75
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
6
5
5
6
5.5
Tiffany Yao
Tiffany Yao Regional Workplace Manager at Newmark
5
6
5
5
5.25
Anika Hülser
Anika Hülser Head of Interior Architecture at HPP Architekten GmbH
5
5
5
6
5.25
Kate Shepherd
Kate Shepherd Cofounder & Strategic Director at The Future Collective
6
5
6
6
5.75
Martin Mostböck
Martin Mostböck Founder and creative director at AID at Martin Mostböck. AID - ArchitectureInteriorsDesign
4
5
5
8
5.5
Aezad Muzaffar Alam
Aezad Muzaffar Alam Co-Founder and Design Director at REFORM Studio
6
6
5
5
5.5
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
Very well executed with a fine bala...
7
6
6
7
6.5
Penny Craswell
Penny Craswell Writer at The Design Writer
6
6
5
7
6
Zhang Jiliang
Zhang Jiliang Vice President at Greentown China Holdings
6
5
6
6
5.75
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Multi-Brand Store of the Year
7.60
7.70
8.40
6.25
7.55
Tola Ojuolape
Tola Ojuolape Senior Project Designer at Selina
7
6
6
5
6
Daniel Wigham
Daniel Wigham Strategy & Sustainability Lead at StudioXAG
6
5
6
6
5.75
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
6
5
5
6
5.5
Tiffany Yao
Tiffany Yao Regional Workplace Manager at Newmark
5
6
5
5
5.25
Anika Hülser
Anika Hülser Head of Interior Architecture at HPP Architekten GmbH
5
5
5
6
5.25
Kate Shepherd
Kate Shepherd Cofounder & Strategic Director at The Future Collective
6
5
6
6
5.75
Martin Mostböck
Martin Mostböck Founder and creative director at AID at Martin Mostböck. AID - ArchitectureInteriorsDesign
4
5
5
8
5.5
Aezad Muzaffar Alam
Aezad Muzaffar Alam Co-Founder and Design Director at REFORM Studio
6
6
5
5
5.5
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
Very well executed with a fine bala...
7
6
6
7
6.5
Penny Craswell
Penny Craswell Writer at The Design Writer
6
6
5
7
6
Zhang Jiliang
Zhang Jiliang Vice President at Greentown China Holdings
6
5
6
6
5.75
Designer
Client
Shinsegye International
Floor area
400 ㎡
Completion
2020

XYTS is a fashion select shop, showcasing over 100 brands in Gangnam, Seoul. A simple geometric form undergoes through a molding frame, resulting an unexpected form. We called this “molding cocoon”, and treated each of the origin, the frame and the result as spatial objets that products are displayed within. The original form became a monumental background of a lounge, and the molding frame and what came out from the frame shares an iconic color, orange, to illustrate the process of “molding cocoon”. At the end of the process of “molding cocoon”, the unexpected form is developed into a pavilion structure resembling the shape of a cocoon, which greets customers into the store with sales items displayed within. During the project, we collaborated with a Seoul-based acrylic artist and designer, Rahee Yoon, in fabricating translucent acrylic furniture that embodies the concept color of the store.