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X+Why, People’s Mission Hall, Whitechapel

Squire & Partners and Mammal Design

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Client
x+why
Floor area
2090.00 ㎡
Completion
2019

Squire & Partners has collaborated with sister branding agency Mammal to design x+why’s first co-working space. At street level, a retail unit and café with lounge area leads to a reception for the x+why workspace. Beyond the reception area, members are provided with communal spaces including comfortable seating areas, a light-filled wellness studio, flexible event/presentation rooms, a ‘market stall’ area for pop ups, and ‘foam booths’ – acoustic screened booths made from recycled foam – set around a central courtyard garden. Cycle storage and showers are also provided. A ‘market’ feel is invoked with booths flanked in striped panels, and flexible metal-framed elements used for bar and countertops. The colour palette establishes a traditional ‘oxblood’ colour alongside dark metal and natural timber finishes, combined with a series of bold colours on the workplace floors in blues, greens and yellows. On the first floor, workspace units are designed for small to medium businesses alongside shared meeting rooms, breakout spaces and tea points. At second floor, a flexible creative space is designed to host a variety of events, while further workspace units and shared amenities are provided at third and fourth floors. x+why branding by Mammal features on a series of bespoke products including patterned stools, notebooks and kitchenware.