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Midea Inborn Splendor Aesthetics Hall Xuzhou

Matrix Design

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
5.36
5.64
5.29
4.86
5.29
Patrick Keane
Patrick Keane Director at Enter Projects Asia
6
6
7
5
6
Manuela Mannino
Manuela Mannino Architect at THDP
7
6
7
5
6.25
Natalie Badenduck
Natalie Badenduck Associate Professor at Mount Royal University
5
6
5
5
5.25
Hamish Guthrie
Hamish Guthrie Founder and Director at Hecker Guthrie
5
6
5
5
5.25
Gregory Melitonov
Gregory Melitonov Partner at Taller KEN
5
5
4
4
4.5
Melvyn Law
Melvyn Law Director / Principal Designer at Limelight atelier
5
6
6
5
5.5
Cindy Jiang
Cindy Jiang Deputy general manager and principal architect at Yanlord Land Nanjing
5
6
5
5
5.25
Nina Sickenga
Nina Sickenga Founder at MOSS
4
5
4
4
4.25
Anna Gavrichkova
Anna Gavrichkova Founder at LEFT design
5
5
5
5
5
Wen Hao
Wen Hao Founder and Chief Curator at Design Spring– Contemporary China Furniture Design Fair
4
5
5
5
4.75
Ester Bruzkus
Ester Bruzkus Founder at Ester Bruzkus Architekten
7
5
6
5
5.75
Golnar Roshan
Golnar Roshan Creative Partner at Rive Roshan
6
5
5
6
5.5
Ken Hu
Ken Hu President/Principal Partner at CHENG CHUNG DESIGN (HK) LTD. CCD
6
7
4
5
5.5
Justin Donnelly
Justin Donnelly Creative Director at Jumbo
5
6
6
4
5.25
Client
Xuzhou De Xin Xu Yun Real Estate Co., Ltd.
Floor area
2000 ㎡
Completion
2020
Hard Decoration Design

The Midea Inborn Splendor project is located in Xuzhou University Road. Xuzhou University Road is the southern extension of Zhongshan Road, and continues the prosperity of the old city, it undertakes the main axis of the southward development of the main city of Xuzhou. With the comprehensive establishment of the transportation and road network, the advancement of the science and technology industry, the development of sophisticated living facilities, and the introduction of huge population dividends, it has undoubtedly become the focus of Xuzhou development in the new era, delineating a new territory for urban development, and renewing the residential value of the sector. Aesthetics leads the way of life, the design starts from Midea's beautiful yearning and pursuit of human settlements, and grasps the core of Midea's shared community concept, turning the space into a fashion place integrating sales offices, art galleries, literary book bars, and leisure areas. Matrix has implanted the concept of "geometric volume and curvature presentation" in Midea's aesthetics hall, hoping to create a "conversation with master" and futuristic aesthetic space. The design expresses the flow of art in a hierarchical way, so that the communication between space and art is coherent. With the integration and presentation of future lines in space, each field bears an open and independent artistic sense at the same time. The swirling lines make people walk and circulate in the space, experiencing a rich visual diversity. From the overall design to the details of the space, it presents a "future flow" curve-like feeling, allowing people to feel the visual enjoyment of the rhythm of the "line" strenthened by art, and even the rich layering and interest of the space. The fun is from the simple extension. On the other hand, interior design is also an extension of architectural form. Architecture has the power to change the city, while interior design explores thoroughly and deeply on light and shadow, streamline, and nature. Enter the space and experience the beauty of modern design everywhere. The designer uses the most refined brushstrokes to depict the rich and flexible space. The artistic staircase, tea room, reading area and other regional spaces exist alone yet are closely connected, creating a beautiful aesthetic life in the collision of rationality and sensibility. There is comfort as far as you can see, and even sitting quietly for a while in such an environment is a rare enjoyment. The breadth and depth of life aesthetics is well presented in such linear structures and details. The wanton group of dancers and sitting thinkers, light and shadow intertwined, rippling the beauty of time in the layered three-dimensional effect, creating a rich sensory experience with details. The large glass curtain wall makes light and shadow the protagonist of the space. The artistic sense of architecture and the aesthetics of life are intertwined with reality and virtual, creating an artistic environment mixed with nature, modern, and life.