In the heart of the blooming Juarez neighborhood in Mexico City, XINÚ — a captivating perfume and home scent brand inspired by the exotism and abundance of The Americas — unveils its new boutique.
What once was a car mechanical workshop in the barrio, is now a retail space departing from all conventionalisms. The design approach started with the idea of gifting a garden to the neighborhood, ingeniously giving life to a vacant space by harmoniously blending a holistic experience that integrates the seductive power of nature, with design and architecture.
A green oasis in the city immersing customers and visitors in an experience like no other, where the boundaries between public space, retail and the lush access blur seamlessly. The design philosophy embraces an introspective access point that effortlessly bridges the gap between urban life and the natural world.
A wood pavilion stands as a testament to innovation and generosity, a structure that gracefully inhabits the lot. Surrounding the architectural piece on this unconventional design is the garden—a living, breathing testament to the brand’s commitment to plants and nature.
Supported by a powerful authentic brand narrative, the pavilion unfolds as a contemplative journey, a multi-sensory approach inviting guests to explore a universe crafted by simplicity and the fragrant symphony of nature as well as XINÚ’s unique products and scents.
The wood pavilion, with its radial axis, beckons visitors to meander through a sensorial journey, connecting with the surrounding garden; this thoughtful arrangement allows the periphery to fully embrace the botanical realm, correlating scents, candles, incense and home products with the vivid tapestry of the landscape.
The pavilion is more than a store; it becomes a living testament to the synergy between true handmade luxury, nature, design and craftsmanship embedded in the olfactory arts.
Xinú Marsella
Esrawe Studio + Cadena Concepts
Silver

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Jugal Mistri
Founder
at JMA Mumbai
6
6
6
8
6.5

Bani Singh
Founder and Creative Director
at Grounded Design
Great use of materials and natural...
6
6
6
7
6.25

Zhen Song
General Manager of Interior Design Department
at Wide Horizon Invest Group
6
6
6
6
6

Ou Xiao
Founder and Design Director
at Xiaoou Office
6
6
6
6.5
6.13

Laura Bielecki
Associate Director of Interiors
at Dubai Holding Real Estate
6
6
6.5
6
6.13

Adrien Ganassin
Sr. Director F&B Design & Development
at Marriott International
8
7.5
7.5
7
7.5

Fernando Sordo Madaleno
Principal
at Sordo Madaleno
Having been there personally I can...
9
9
9
9
9

Kevin Haley
Founder and Managing Director
at Kevin Haley Studio
7.5
7
7.5
7.5
7.38

Joya Nandurdikar
Founding Partner
at Untitled Design Consultant and Furgonomics by Ud
An amazing display of products ,ali...
8
8
9
7.5
8.13

Valeria Segovia
Principal
at Gensler
The design is fresh and natural and...
8
8
8
8
8
Designer
Client
Botanicaromática de las Américas, Xinú
Floor area
111 ㎡
Completion
2023
Wood
Lighting