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Xinú Marsella

Esrawe Studio + Cadena Concepts

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Alejandro Ramírez Orozco
Alejandro Ramírez Orozco
Alejandro Ramírez Orozco
Alejandro Ramírez Orozco

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.05
6.95
7.15
7.25
7.1
Jugal Mistri
Jugal Mistri Founder at JMA Mumbai
6
6
6
8
6.5
Bani Singh
Bani Singh Founder and Creative Director at Grounded Design
Great use of materials and natural...
6
6
6
7
6.25
Zhen Song
Zhen Song General Manager of Interior Design Department at Wide Horizon Invest Group
6
6
6
6
6
Ou Xiao
Ou Xiao Founder and Design Director at Xiaoou Office
6
6
6
6.5
6.13
Laura Bielecki
Laura Bielecki Associate Director of Interiors at Dubai Holding Real Estate
6
6
6.5
6
6.13
Adrien Ganassin
Adrien Ganassin Sr. Director F&B Design & Development at Marriott International
8
7.5
7.5
7
7.5
Fernando Sordo Madaleno
Fernando Sordo Madaleno Principal at Sordo Madaleno
Having been there personally I can...
9
9
9
9
9
Kevin Haley
Kevin Haley Founder and Managing Director at Kevin Haley Studio
7.5
7
7.5
7.5
7.38
Joya Nandurdikar
Joya Nandurdikar Founding Partner at Untitled Design Consultant and Furgonomics by Ud
An amazing display of products ,ali...
8
8
9
7.5
8.13
Valeria Segovia
Valeria Segovia Principal at Gensler
The design is fresh and natural and...
8
8
8
8
8
Client
Botanicaromática de las Américas, Xinú
Floor area
111 ㎡
Completion
2023
Social Media
Instagram
Wood
Lighting

In the heart of the blooming Juarez neighborhood in Mexico City, XINÚ — a captivating perfume and home scent brand inspired by the exotism and abundance of The Americas — unveils its new boutique.

What once was a car mechanical workshop in the barrio, is now a retail space departing from all conventionalisms. The design approach started with the idea of gifting a garden to the neighborhood, ingeniously giving life to a vacant space by harmoniously blending a holistic experience that integrates the seductive power of nature, with design and architecture.

A green oasis in the city immersing customers and visitors in an experience like no other, where the boundaries between public space, retail and the lush access blur seamlessly. The design philosophy embraces an introspective access point that effortlessly bridges the gap between urban life and the natural world.

A wood pavilion stands as a testament to innovation and generosity, a structure that gracefully inhabits the lot. Surrounding the architectural piece on this unconventional design is the garden—a living, breathing testament to the brand’s commitment to plants and nature.

Supported by a powerful authentic brand narrative, the pavilion unfolds as a contemplative journey, a multi-sensory approach inviting guests to explore a universe crafted by simplicity and the fragrant symphony of nature as well as XINÚ’s unique products and scents.

The wood pavilion, with its radial axis, beckons visitors to meander through a sensorial journey, connecting with the surrounding garden; this thoughtful arrangement allows the periphery to fully embrace the botanical realm, correlating scents, candles, incense and home products with the vivid tapestry of the landscape.

The pavilion is more than a store; it becomes a living testament to the synergy between true handmade luxury, nature, design and craftsmanship embedded in the olfactory arts.