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WUHAN HORIZON MALL PALACE CINEMA

ONE PLUS PARTNERSHIP LIMITED

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Designer
ONE PLUS PARTNERSHIP LIMITED
Client
BROADWAY CINEMA CHINA LTD
Floor area
5882.00 ㎡
Completion
2017

The concept of frames is the theme of this cinema. To represent the connection between frames in a dynamic and 3D fashion, the designers broke down the outline of frames and reconnected them in various forms.

At the main lobby, fragments of the frames scatters throughout the space in a continuous flow, stretching from the floor to the ceiling, which enables the audience to immerse themselves in the theme of “frames” as they enter the cinema. The frame fragments extend towards different directions, and are combined in different ways. When the audience look at the ceiling feature from different angles, they would see a different composition of the tubes, which makes it an interesting experience for them. Lighting segments are installed randomly along the tubes, creating a variation in the ceiling feature and enhances the three-dimensional effect of the decoration.
The frames are made of red copper or aluminium square tubes in red copper color, harmonizing with the dark gray tile wall and floor.

In the auditoriums, the walls are covered with frames. These frame patterns are made from orange and brown acoustic panels, highlighting the light and shadows of the frame patterns to create an illusion that these flat patterns are three-dimensional. There are also grey acoustic panel strips in the pattern, imitating the frame decoration in the lobby, where light segments are installed along the square tubes. These patterns are seen on the walls of both sides of the auditorium.