In a day, when sun rises and sets down, a man's work and life is constantly switching, so his sense and sensibility. Based on the brand's duality, CROX designs a “No or Less” space , as Wu and Duo the store name stands for. Dynamic and Static In the beginning of the design, we hope to present the time and space comparison within: Firstly, we distribute the store into two visualization and divide the whole space into two halves, the front is the clothing display place, on the back is the service counter area. In order to make the dynamic visual more prominent, our design in the exhibition area breaks the general middle island clothing store display, taking the concept of overhauling the hanger into the air. This setting can be moved randomly, suggesting and guiding people to choose and walk freely; on the back the service counter we create a comfortable place, experiencing like family reunion. The fitting room is as twice large as the traditional one, presenting an elegant and static atmosphere, so that customers could have a better taste on the simplicity in tailoring and a single touch of the exquisite fabrics. Cold and Warm In a space, two kinds of temperature represent a meaning of duality. Starting from the outside, the aluminum plate constitutes an absolute simplicity environment, filtering all the other interference. The simple gray tone allows people to interact with the clothing selection, as the changing light and shadow become the embodiment of the virtual and the real. So this is a rational environment. When entering the inside, walnut wood as the main material to settle the tone of the wall, ceiling and the floor, embracing the elegant and calm atmosphere in the air. In the meantime, the delicate touch of the wood also revealed the brand's deep exploration in simplicity design. Departure and Together The overall design is not simply divided into front and back, outside and inside, but a comprehensive and complement of each other. Similarly, the design process also includes the elements of collaboration: Wu Duo's dragon bone art sculpture is inspired by the digital artist Zhang Zhoujie, so we created a dragon bone art sculpture inside. The closed loop wrapped up in the air like a skeleton, hanging in the store, just like the trajectory of everything, naturally generated, echoing to the Wu Duo design concept, it's logic, protocol and principle. This unique design style is an integration of fashion, interior and sculpture design, presenting a muti-recombination contemporary value. Wu Duo has passed the experiment through time, presenting a simple but priceless image. A choice, but meeting the different transformations in multiple identities. With an attitude that facing the constant changing environment, a new declaration of cross-over design in retail.
Wu Duo Menswear
CROX
Bronze

1 / 6

Markus Schwitzke
Managing Director
at Schwitzke Identity Design
I like the dragon bone idea. It rem...
4.1
4.1
5.52
4.1
4.46

Josemaria de Churtichaga
Founder
at Churtichaga & Quadra Salcedo
5
4.77
5.32
4.76
4.96

Esin Karliova
Founder and Principal
at Studio Karliova
The juxtaposition of the materials...
5
7
6
3.8
5.45

Angel Cerezo
Cofounder
at Cream Estudio
The consumer experience of the deta...
5.5
5.5
5.6
4.5
5.28

Rocco Bova
Managing Director
at Grupo Hotelero 1800
It feel an ultramodern design, very...
6.6
6.81
5
5
5.85

Barbara Brondi
Architect
at BRH+
5
6.02
5.6
5
5.41

María Callís Bañeres
President
at Retail Design Institute of Spain
Brifing is difficult to understand;...
7.97
3.6
7.47
3.85
5.72

Lu Yun
Founding partner and principal architect
at Muda-Architects
We see more of a division than harm...
5.93
5.02
6
5
5.49

Catalina Maldonado
Sustainability & Technology Officer
at Actilum
The most stunning and main attract...
8.43
7.4
7.76
6.08
7.42

Wang Chen
Founder & Design Director
at OUTIN. Design
4.24
4.45
5.45
4.35
4.62

Qin Pang
Director
at Benoy
5.95
5.6
6.02
5
5.64

Javier Robles
Founder
at Lumifer
4.38
4.61
5
5
4.75
Location
Designer
Client
Shanghai Kuike Clothing Co.,Ltd
Floor area
100 ㎡
Completion
2020