WPP, a creative transformation company, wanted to collocate 4,100 employees from seven GroupM agencies as well as Kantar, WPP’s data information firm, to spur creativity and collaboration. The challenge was how to design that space while preserving the personality of each agency brand. The solution can be found in the new HOK-designed workplace in Lower Manhattan’s 3 World Trade Center. The space includes branded offices for GroupM’s leaders and seven of its agencies—Essence, MediaCom, Mindshare, Wavemaker, Xaxis, [M]Platform and Openmind—as well as Kantar. To incorporate each unique brand, HOK assigned a different lead designer for each space while creating a consistent aesthetic across all 13 office floors within the 80-story tower. The result is a vertical campus that offers clients easy connections to WPP’s comprehensive media expertise and encourages collaboration among creative teams. Shared amenity spaces, agile work settings and a kit-of-parts design address WPP’s desire for its offices to be flexible to respond to changing business demands. Sustainable design strategies have positioned the project for LEED-CI Gold certification.