The original idea of a trade-fair booth is to build a temporary stage to display the new collections. Spacon & X turned this traditional setup inside out with the conceptual design for the Wood Wood booth at Revolver International Fashion Trade Show in Copenhagen.
Instead of an open stage the Wood Wood booth resembled a closed off box constructed by and covered with raw materials and modular standard systems. Metal grids, raw plywood, plaster modules, visible plastic strips, steel profiles and transparent polycarbonate were some of the materials which adorned the stand.
All these materials are normally hidden behind polished walls, but in this inside-out-concept these materials are brought to the very front in order to questioning existing standards of luxury materials and style.

Some may confuse the aesthetics with a random construction site, but that is certainly not the case. This trade-fair booth pushed its visitors to appreciate the incomplete and modest raw materials. We believe luxury can just as well be found at a construction site.

The conscious material choices simultaneously contrasted the refined materials of the Wood Wood collection and triggered attention in the grand fair space. The design radiates a calm no-bullshit attitude reflecting not only the collection but the cores of the Wood Wood brand.