The exhibition booth aims to create an immersive dreamescape, showcasing the diverse range of products from Nippon Paint's Magic Paint series. With "nature" at its core, the booth combines forms, colors, and experiential elements to explore the vibrant connection between life and nature. It encourages visitors to capture beautiful moments in life and inspire their inner hopes and aspirations.

Breaking away from traditional paint displays, the exhibition booth goes beyond product packaging, color card samples, and wall paint demonstrations. It endeavors to present a surprising exploration for visitors, offering more possibilities for showcasing paint. The core feature of Nippon Paint's Magic Paint in the exhibition lies in capturing the "essence" of nature. As consumer preferences evolve, the exhibition booth transcends its functionality, becoming more about an experience and reflection of emotional value and aesthetic philosophy. The market is entering an era where the pursuit of sensory experiences blending with color, with texture being paramount.Drawing inspiration from the texture of nature, Nippon Paint's Magic Paint crystallizes the beauty of it into wall aesthetics, presenting a magical scene with the interplay of gloss, texture, and color.

Likewise, nature is an eternal theme in life and design. The exhibition booth features gentle, free-flowing curved structures, creating an architectural system that harmonizes with the undulating fields. The shape resembles a silky ribbon that gracefully floating amid the wilderness, facilitating a profound dialogue between humans and nature. It also mirrors the continuous folds and textures of the earth, presenting a spiritually vibrant space.The booth erases the boundaries between physical space and natural inspiration, where texture, color, and light converge, opening up an imaginative journey to appreciate the beauty of Nippon Paint's Magic Paint.

In addition to the full curved structural design, a more rational and double-layered spatial circulation is incorporated to make it viewer-friendly, delineating different product display zones. Each zone features art installations inspired by natural elements such as water, light, and wind, creating a pure and harmonious natural atmosphere that complements the inspiration behind each paint. The color scheme of the booth is derived from Nippon Paint's 2024 China Color Trend, centered around the annual trend color ---"Imaginative Orange." It weaves through natural imageries like land, fields, and canyons, bursting with the perpetual energy of red-orange, reddish-brown, earthy brown, beige and much more.These colors emanate the warmest and purest hues from the earth, igniting endless inspiration and imagination we have about the world.