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Wonder Powder

we+

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The overview of the exhibition - Hiroki Tagma
The overview of the exhibition - Hiroki Tagma
The installation of the movement of powder underwater - Hiroki Tagma
The overview of the exhibition - Hiroki Tagma

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
7.22
7.16
7.42
6.71
7.13
Stephanie Akkaoui Hughes
Stephanie Akkaoui Hughes CEO at AKKA Architects
8
6
7
5
6.5
Serge-Laurent Haelterman
Serge-Laurent Haelterman Creative Director at Creneau International
5
5
10
4
6
Bernardo Tribolet Tribolet
Bernardo Tribolet Tribolet Head of Trend Scouting at The Swatch Group
6
5
7
5
5.75
Tessa Duste
Tessa Duste Cofounder at Makers of Sustainable Spaces
5
6
6.5
6
5.88
Felipe Mora
Felipe Mora Founder and Creative Director at F05 Studio
5.57
5
4.87
5.78
5.31
Hu Zhile
Hu Zhile Founding Partner and Design Director at WJ Studio
6
6.5
5.5
6
6
Edmond Huot
Edmond Huot Chief Creative Officer at Forward Media
6.19
5.62
4.92
5.91
5.66
Gabriela Sanchez y Sanchez de la Barquera
Gabriela Sanchez y Sanchez de la Barquera Creative Chief Officer at Vlisco
5
6
6.5
5
5.63
Ellen Søhoel
Ellen Søhoel Interior Designer/CEO at XBD Collective
6
7
6.5
5
6.13
Jason Steere
Jason Steere MD Brand & Experience at The Social Hub
5.25
7
7.5
5
6.19
Stephanie Crombie
Stephanie Crombie Architect / Head of Sustainability at Morrow + Lorraine Architects
5
7
6
4
5.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
7.03
6.89
7.30
6.72
6.98
Stephanie Akkaoui Hughes
Stephanie Akkaoui Hughes CEO at AKKA Architects
8
6
7
5
6.5
Serge-Laurent Haelterman
Serge-Laurent Haelterman Creative Director at Creneau International
5
5
10
4
6
Bernardo Tribolet Tribolet
Bernardo Tribolet Tribolet Head of Trend Scouting at The Swatch Group
6
5
7
5
5.75
Tessa Duste
Tessa Duste Cofounder at Makers of Sustainable Spaces
5
6
6.5
6
5.88
Felipe Mora
Felipe Mora Founder and Creative Director at F05 Studio
5.57
5
4.87
5.78
5.31
Hu Zhile
Hu Zhile Founding Partner and Design Director at WJ Studio
6
6.5
5.5
6
6
Edmond Huot
Edmond Huot Chief Creative Officer at Forward Media
6.19
5.62
4.92
5.91
5.66
Gabriela Sanchez y Sanchez de la Barquera
Gabriela Sanchez y Sanchez de la Barquera Creative Chief Officer at Vlisco
5
6
6.5
5
5.63
Ellen Søhoel
Ellen Søhoel Interior Designer/CEO at XBD Collective
6
7
6.5
5
6.13
Jason Steere
Jason Steere MD Brand & Experience at The Social Hub
5.25
7
7.5
5
6.19
Stephanie Crombie
Stephanie Crombie Architect / Head of Sustainability at Morrow + Lorraine Architects
5
7
6
4
5.5
Designer
Client
Shimadzu Corporation
Floor area
350 ㎡
Completion
2024
Social Media
Instagram
Construction

WONDER POWDER is an exhibition of a research project by Shimadzu Corporation and the design studio we+ that explores the potential of powder. Launched in 2022, this project focuses on powdering, one of the most primitive processing methods for humanity. Beyond observing the movement of various materials pulverized into powder underwater, the project also involves scientific analysis using Shimadzu Corporation's analytical instruments.

Through a dual approach of sensory and logical exploration, the project seeks to understand the beauty of powder. In this exhibition, we showcase some research findings and installations as part of the project, placing powders of a wide range of materials such as metals like aluminum, minerals like pyrite, organic substances like wood and bamboo charcoal, and synthetic materials like acrylic into custom fixtures developed to suit their respective behaviors.

Besides observing their movements, we present analysis results such as particle size, density, and shape for each material, attempting to capture "beauty" from a new perspective.This exhibition was located at Dropcity, a new centre for Architecture and Design that will be developed along Via Sammartini in Milan. To harmonize with the industrial atmosphere of the tunnel, all fixtures are constructed with aluminum frames.