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Wonder Powder

we+

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The overview of the exhibition - Hiroki Tagma
The overview of the exhibition - Hiroki Tagma
The installation of the movement of powder underwater - Hiroki Tagma
The overview of the exhibition - Hiroki Tagma

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
7.22
7.16
7.42
6.71
7.13
Markus Schwitzke
Markus Schwitzke Managing Director at Schwitzke Identity Design
I like the dragon bone idea. It rem...
4.1
4.1
5.52
4.1
4.46
Josemaria de Churtichaga
Josemaria de Churtichaga Founder at Churtichaga & Quadra Salcedo
5
4.77
5.32
4.76
4.96
Esin Karliova
Esin Karliova Founder and Principal at Studio Karliova
The juxtaposition of the materials...
5
7
6
3.8
5.45
Angel Cerezo
Angel Cerezo Cofounder at Cream Estudio
The consumer experience of the deta...
5.5
5.5
5.6
4.5
5.28
Rocco Bova
Rocco Bova Managing Director at Grupo Hotelero 1800
It feel an ultramodern design, very...
6.6
6.81
5
5
5.85
Barbara Brondi
Barbara Brondi Architect at BRH+
5
6.02
5.6
5
5.41
María Callís Bañeres
María Callís Bañeres President at Retail Design Institute of Spain
Brifing is difficult to understand;...
7.97
3.6
7.47
3.85
5.72
Lu Yun
Lu Yun Founding partner and principal architect at Muda-Architects
We see more of a division than harm...
5.93
5.02
6
5
5.49
Catalina Maldonado
Catalina Maldonado Sustainability & Technology Officer at Actilum
The most stunning and main attract...
8.43
7.4
7.76
6.08
7.42
Wang Chen
Wang Chen Founder & Design Director at OUTIN. Design
4.24
4.45
5.45
4.35
4.62
Qin Pang
Qin Pang Director at Benoy
5.95
5.6
6.02
5
5.64
Javier Robles
Javier Robles Founder at Lumifer
4.38
4.61
5
5
4.75
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
7.03
6.89
7.30
6.72
6.98
Markus Schwitzke
Markus Schwitzke Managing Director at Schwitzke Identity Design
I like the dragon bone idea. It rem...
4.1
4.1
5.52
4.1
4.46
Josemaria de Churtichaga
Josemaria de Churtichaga Founder at Churtichaga & Quadra Salcedo
5
4.77
5.32
4.76
4.96
Esin Karliova
Esin Karliova Founder and Principal at Studio Karliova
The juxtaposition of the materials...
5
7
6
3.8
5.45
Angel Cerezo
Angel Cerezo Cofounder at Cream Estudio
The consumer experience of the deta...
5.5
5.5
5.6
4.5
5.28
Rocco Bova
Rocco Bova Managing Director at Grupo Hotelero 1800
It feel an ultramodern design, very...
6.6
6.81
5
5
5.85
Barbara Brondi
Barbara Brondi Architect at BRH+
5
6.02
5.6
5
5.41
María Callís Bañeres
María Callís Bañeres President at Retail Design Institute of Spain
Brifing is difficult to understand;...
7.97
3.6
7.47
3.85
5.72
Lu Yun
Lu Yun Founding partner and principal architect at Muda-Architects
We see more of a division than harm...
5.93
5.02
6
5
5.49
Catalina Maldonado
Catalina Maldonado Sustainability & Technology Officer at Actilum
The most stunning and main attract...
8.43
7.4
7.76
6.08
7.42
Wang Chen
Wang Chen Founder & Design Director at OUTIN. Design
4.24
4.45
5.45
4.35
4.62
Qin Pang
Qin Pang Director at Benoy
5.95
5.6
6.02
5
5.64
Javier Robles
Javier Robles Founder at Lumifer
4.38
4.61
5
5
4.75
Designer
Client
Shimadzu Corporation
Floor area
350 ㎡
Completion
2024
Social Media
Instagram
Construction

WONDER POWDER is an exhibition of a research project by Shimadzu Corporation and the design studio we+ that explores the potential of powder. Launched in 2022, this project focuses on powdering, one of the most primitive processing methods for humanity. Beyond observing the movement of various materials pulverized into powder underwater, the project also involves scientific analysis using Shimadzu Corporation's analytical instruments.

Through a dual approach of sensory and logical exploration, the project seeks to understand the beauty of powder. In this exhibition, we showcase some research findings and installations as part of the project, placing powders of a wide range of materials such as metals like aluminum, minerals like pyrite, organic substances like wood and bamboo charcoal, and synthetic materials like acrylic into custom fixtures developed to suit their respective behaviors.

Besides observing their movements, we present analysis results such as particle size, density, and shape for each material, attempting to capture "beauty" from a new perspective.This exhibition was located at Dropcity, a new centre for Architecture and Design that will be developed along Via Sammartini in Milan. To harmonize with the industrial atmosphere of the tunnel, all fixtures are constructed with aluminum frames.