For luxury department store De Bijenkorf, Bearandbunny conceived an inviting high-end multi-designer brand shopping experience in Amsterdam. The challenge was to underline the identity of De Bijenkorf as a magnet for international fashion lovers, yet create a holistic design scheme that would appeal to the independent luxury brands, usually inclined to opt for a shop-in-shop approach.
Retail in such a dynamic environment has many alternating functions: you like people to actually buy, but also want to make them feel relaxed. The idea was to create a refuge for wellbeing in hectic downtown. The designers uncovered the massive windows, making shoppers feel at ease through abundant daylight and gain a sense of orientation as to their current location in town.
Conceptually, the department is approached as a white canvas on which brands showcase their fashion. De Bijenkorf as curator, showing the world what inspires her. It results in a timeless space where its design is in direct service to the constantly changing collections. No space for ego.
True seduction takes on magical character in the cocoon-ish fitting rooms: filled with daylight, soft-toned colors and tactile materials, and carefully placed lights and mirrors, they make one face the best version of oneself.