WithMe's project brief was summarized with this phrase: "Change the file, not the fixtures." This 279-sq-m project introduces a new retail paradigm as the only mobile commercial space that can be mass produced and is capable of rapid deployment, setup, and tear down, and is marketable to any brand for any length of time. As with online shopping, this concept isn't restricted by locality or long-term construction logistics. The primary challenge was to rapidly invent the mobile architectural and technical fixture systems not as prototypes, but as robust, deployable market-based products. Providing durable frameworks for adaptable experimentation gave an evolutionary model where key systems were strong enough to carry ambitious and continuously evolving components directly to visitors.

From the Shapeshifter pixel wall that can reconfigure itself in real time and move kinetically in response to passing customer profiles, to dressing rooms that retract vertically and become public spaces,  a virtual reality dome, and Express Checkout kiosks that allow “walk-by” payment: the WithMe Shop re-imagines all facets of the customer journey for the digital age. The WithMe network is continuous across all fixtures and is integrated seamlessly with the online app. From magnetic 'Smart Hangers' to ‘ReacTables' with transparent screens, digital mirror fitting room screens, and 'Big Dipper’ online shopping kios - every part of the store has one foot in the digital world.