Rather than just showcasing products we wanted to create a conceptual multi-sensory experience. Our collection is a combination of two separate directions “Wild minimalism” and “Alchemy - turning into Gold”. Its visual representation combines two distinct concept: Archaic Georgian aesthetics is fused with cosmos, a touch of Magic and Alchemy. We’ve divided the space into two distinct stories / sets. For Wild Minimalism, as a backdrop to our black wooden primitive pieces – we’ve selected an earthly dark brown wall color and a moving art installation of Georgian Rug projection hanging over a brass beam - imitating common scene of our hometown where the rugs are hanging over the wooden balconies. The concept of Alchemy and Magic is highlighted with the black and white wallpapers of damaged film photographs of the “dark matter” theme and see through curtains that create a “spacy” atmosphere and add both the “otherworldly” and yet a very human touch to it all. To convey the notion of alchemy - which transforms the metal into gold – we created a trio of tables, which feature gridded surfaces of different patinas (reflecting the Alchemical process). A video installation of us turning into a shapeless liquid Gold adds more mystical feel to the notion.