We are Waw. Spaces Reimagined.

As they describes themselves, our team started to design the 300m2 space with abounding the product of WAW and creating a neutral space with new materials. Grey panels, reflecting walls, white floors and a huge cupboard to preserve their materials are the big elements in this showroom. 8 offices are positioned along an entrance and a bar connects both. The ceiling is designed to keep light, heating and air ventilation. All lights are controlled to set up different moods.

As our client stationed in Paris, it is difficult to work with the bureaucratic way of France. So he’s a huge fan of the Belgian design and craftsmanship.  The investment is higher, but the result is much valuable, as mr Goonsekara likes to tell.

February 2021 we started with the first meetings and briefings. By the end of April we had our definitive design and all works started in May.

Unilin, the greatest partner in this project came up with a totally new material, grey coated MDF. And luckily they had enough plates (around 60) in stock so that we immediately could start the project.

WaW is an existing engine that’s been more then 40 years on the market. In 2020, they started the idea of branding their business and look for help in Sweden where they asked SDL (Stockholm Desing Lab) to brand their product. After a meeting with them we , atelier Bjorn Verlinde, knew this was a unique opportunity to create a first booth for this company WaW.

Reflection, grays, unique, acoustics, levelling, … major goals we took in the game to give this space a wonderfull experience.

So the client gave us GREEN card to accomplish this project. Exactly 6 months after our first meeting we realized this unique project.

And yet we succeed in our goals to create a custom-made showroom/office for this brand new trademark. A philosophy we mark for all our clients.

Custom design for unique clients!