South Korea has a long history of conservative organizational culture, which has resulted in office space structures that are productivity-focused and standardized. Working remotely has become more common since the COVID-19 pandemic, emphasizing the importance of work-life balance. As a result, a growing number of people are speaking out about the physical space and roles of offices to be redefined.
IT startups are among the most sensitive to such changes."WAREVALLEY" also demonstrated a strong tendency for individual developers to focus on their tasks, resulting in a barren environment with little interaction between team members. It was necessary to foster a culture of community among team members. In light of these circumstances, we defined the role of the "WAREVALLEY" headquarters as a space that offers one-of-a-kind experiences to foster community and culture.
In terms of space, the most important community zone received two floors out of a total of six. "Color," our strategy, aims to connect the two floors and transform them into a platform for members to communicate freely and creatively.
We used the color orange boldly throughout the space, with the concept "Vital" as our main focus.
Orange combines the intensity of red with the friendliness of yellow, stimulating creativity while creating a warm and welcoming environment. It is ideal for creating a positive and relaxed environment in an IT startup. The use of orange in the staircases and community zones is a strategically designed element that brings energy to team members' daily work routines and encourages free-flowing conversations.
The color of the staircase on the first floor corresponds to the color of the floor on the second floor, connecting the community's functionality naturally. Tempered glass was chosen as the material to express the room's spaciousness and openness.
In addition, we used the logo colors YELLOW and NAVY in the workspace. This color distinction between work and communal areas ensures that work and relaxation are clearly separated.
Our color-based strategy for creating a community zone in the office not only created a creative and vibrant atmosphere, but it also effectively utilized our limited budget. We were able to reduce costs associated with building walls, additional design elements such as lighting and displays, while still effectively achieving the functional purpose of the space, by using a single color to make a bold impact on the space. As office space constraints decrease and work environments become more personalized, office spaces must shift from productivity-centered to employee-centered, providing communication roles that other facilities such as homes or cafes cannot. This example effectively used colors to create a community culture among employees, contributing to this social change. It could serve as an instance of a sustainable office direction in response to these societal changes.