In the former newspaper headquarters of Het Parool (and more recent the former club space of Club Trouw), Vondelgym Oost arose.
Following the design concept of their first location (next to the Vondelpark, hence the name), Vondelgym Oost offers a large open space that allows all participants to ‘feel the energy of the other members working out’.
Vondelgym Oost has not only improved in size (it is twice as big as the first) but also gave extra care to acoustics, the social aspect featuring large reading tables, a big bar, a childcare etc.).
Vondelgym oost avoids the high-tech severity and clinical clichés associated with conventional fitness spaces. It reflects daily life in Amsterdam. As a place where people gather wit the same purpose, it resembles pretty much any other hospitality project. But instead of dropping in for a beer, you work out. You can also stick around and use it as your office away from the office.
The gym features a selection of natural materials that are both contemporary and nostalgic, blending a warm and clubby atmosphere with a loft-inspired industrial urban vocabulary. The interlaced rings that separate the bar from the gym-area underline the Vondelgym’s brand identity.
The interior design is a translation of an old-school boxing gym into a contemporary urban hub where like-minded fitness enthusiasts can meet and cultivate a healthier lifestyle.