Volley standard store is located in LUONE mall of Shanghai ,as a standard store, the space design is not only expresses the brands value and spatial style, but also returns to the actual needs of retail space. It focuses on the presentation of retail functions with the design methods of hierarchy, diversity and productization, and treats the standard store as a product with brand power.
“Shoe box” as the main carrier of products is the most powerful approach to deliver brand value. Meanwhile, for Volley ,it became the only way that can connect the customer with the products in the past 80 years. Therefore , in terms of space, designers trying to maintain the significant of this connection and impact of Volley’s shoe box. As a result, all the display modular and wall fixture turn out to be a box shape which applied with different material.
In order to achieve the diversity. “Shoelace” was introduced as a new element to create multiply levels of a ceiling lighting feature. With thousands of green poles and lighting tubes hanging down, it echoed with the brand yellow and green color and also creates a special connection with the middle island.
On the left window side , with customized "v-shaped" fluted glass partition free standing which achieved a multiple sides display, also balanced the indoor light without blocking the views from outside. This partition, at the same time, becomes perfect background of brand signage.