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VitrA Unicera 2017

Neo Design & VitrA Design Team

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Designer
Neo Design & VitrA Design Team
Client
VitrA (Eczacıbaşı Building Product Group)
Floor area
828.00 ㎡
Completion
2017

“Dreams are on the way…”
We Neo Design Team and VitrA Design Team worked really closely during development process, together. Then conceptual ideas for this stand were formed: sustainability, mobility and industrial-natural atmosphere. It became possible to put on trucks, whole dream bathrooms including new product ranges, by using cargo containers.
Using containers as real bathrooms has some advantages. First, they have mobility by loading on trucks and could be shown any other place. Second, they could be used over and over again as display spaces for new products. And as a result, this also makes it solved with less budget.
All these 11 pcs. second hand real industrial containers and the high plants around them, brought two contrast concepts together: the cold & hard feeling of industry and the warm & soft feeling of nature.
“Design for good life”
We believed that design is the most powerful tool for improving our quality of living. Good design begins with anticipating the needs of contemporary living. We all take the responsibility to our planet very seriously. Sustainability is a great way to reduce using natural recourses. So, designing a sustainable stand concept is a really good way to show our client’s precision of respecting nature…