Twice a year our studio develops a seasonal overall concept – for the interior brands “Vitra” and “Artek”. Our work includes a general colour concept, a POS product setting, a visual merchandising guideline and the trade fair design. Strong visual stories, that set the stage for the brands products, will be realized following the fair by department stores and dealers worldwide. Since this season’s topic (FW 17/18) is “Eames celebration- take your pleasure seriously”, the main focus of the booth lies on Eames products and the Eames way of working.