For Virgin Voyages, concrete designed the architecture and interiors of the upper decks creating a true wellness experience. For the new generation cruise ship travelers, concrete joined Virgin’s mission to redefine the cruise ship – from experience & design to the importance of sustainability. For the innovative ship, concrete created a true wellness experience ranging from yachting glamour to leisure and relaxation. concrete changed the blueprint of a traditional cruise ship by adding an actual running track connecting the decks. This track invites passengers to sprint, skate or stroll. The AthleticClub incorporates an active TrainingCamp room, outdoor boxing ring and basketball court. To relax, the Trophy bar offers the largest sunbeds, a catamaran-inspired net floating above the ocean and small cabanas. The AquaticClub pool-deck is a serene space for relaxation by day and an outdoor club at night. The Gin&Tonic-bar is a post work-out oasis where guests can relax in the biggest jacuzzi at sea. The Gym offers a dark, theatrical lit area for work-out fanatics on one side and a light, serene area for inner peace on the other side. Sustainability-wise, the ship is pioneering in using sustainably sourced materials, new technologies and strong policies to ‘sea change for all’. From design choices that minimize their carbon footprint, to the purification of wastewater and banishment of single-use plastics.
Virgin Voyages Scarlet Lady
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Frederik Bellermann
Strategic Marketing Manager
at Wilkhahn Wilkening+Hahne
6.52
7.1
7.24
6.81
6.92

Sandra Adrian Asplund
Creative Director
at Asplund Collection Stockholm
5.91
6.05
6.95
5
5.98

Guillermo Blanco
Design Director
at Worldesignteam
6.77
6.83
7.05
5.8
6.61

James Dilley
Director | Head of Hospitality and Interior Design
at Jestico + Whiles
4.38
5.74
4.24
5
4.84

Paulo Rocha
Partner
at KPMB Architects
6.5
7
7
5
6.38

Luisa Norbis
Interior Designer and Journalist
at Luisa Norbis
5
5
5
5
5

Ava Watson
Multidisciplinary Designer
at Ava Watson
5.74
5.74
6.31
5
5.7

Nathan Allen
Head of Global Sustainability Programs & Partnerships
at Google
6.06
5.93
5.24
5.06
5.57

Ricardo Seola
Creative Director and Photography Professor
at Ricardo Seola and NABA Milano
7.1
6.02
6.6
5.74
6.37

Wang Xiaodong
Principal
at Zhejiang University Architectural Design and Research Institute
5.82
6.01
6.1
7.03
6.24

Virginia Lung
Design Director
at One Plus Partnership
6.81
5.95
6.24
5.77
6.19
Location
Client
Virgin Voyages
Floor area
6280 ㎡
Completion
2020
architect cruise ship