VIP lounge of Hana Bank is designed for VIP guests to experience Korean beauty and the identity of Hana Bank. The sentiment of the Korean beauty can be expressed in a term, ’Gumleebullu Hwaleebulchi’. This term represents the humbleness and pleasant simpleness of Korean beauty and spirit. To embody this concept and atmosphere, elements such as asymmetric shape of Korean traditional eave, natural stone walls, and materials such as Hanji (a Korean traditional paper) were used. This design stimulates foreign guests to embrace the atmospheric beauty of a Korean traditional village by its traditional surroundings. It also represents the vision and history of Hana Bank; treating guests with the utmost courtesy. As a hospitable space in which the guests are greeted with meals, the polite welcoming starts from a softly designed acrylic door knob with sensuous colors. The overall image reminds guests of a Korean thatched house which has a sentiment of home and warmth. As a result, the lounge provides full experience of Korean tradition to the guests in a humble and simple way of beauty, rather than being luxurious or extravagant.
VIP Lounge Hana Bank
Atelier. Archimosphere
Bronze

1 / 10

Avşar Gurpinar
Assistant Professor
at Istanbul Bilgi University
I find the overall atmosphere rathe...
5
7
5
5
5.5

Jason Traves
Chief Creative Officer
at Lucky Fox
5
7
5
4
5.25

William Barrington-Binns
Director of Photography
at WBB & Co.
9
9
8
5
7.75

Jasper Blüm
Senior Designer
at Colliers
7
7
8
6
7

Anastasia Karandinou
Architect, Senior Lecturer
at University of East London
6
7
7
6
6.5

Corien Pompe
Chairman and Founder
at Donna e Mobile
5
5
5
5
5

Chen Xiaohu
Cofounder and Brand Director
at BloomDesign
6
7
5
6
6

Bret Recor
Founder & Creative Director
at Box Clever
6
7
7
6
6.5

Johnny Chiu
Founder
at J.C. Architecture
6
6
6
5
5.75

Richard Parr
Founder
at Richard Parr Associates
3
6
4
2
3.75

Li Baolong
Cofounder and Creative Director
at BloomDesign
6
7
5
6
6

Joanna van der Linden
Global Retail Identity & Design Manager
at Nestlé Nespresso
The design builds on a bit outdated...
3
7
4
1
3.75

Stefano Giussani
CEO
at Lissoni New York
5
5
5
5
5
Designer
Client
Hana Bank
Floor area
431.2 ㎡
Completion
2019
designer
Changwoo Jung
designer
Wooja Jo
designer
Kyoung Kim
Design Director
Kyungsik Park
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